A recent report published by Infinium Global Research on the gummy vitamin market provides in-depth analysis of segments and sub-segments in the global as well as regional gummy vitamin market. The study also highlights the impact of drivers, restraints, and macro indicators on the global and regional gummy vitamin market over the short term as well as long term. The report is a comprehensive presentation of trends, forecast and dollar values of the global gummy vitamin market. According to the report, the global gummy vitamin market is projected to grow at a CAGR of 6.70% over the forecast period of 2020-2026. 

Market Insight

Vitamin is an organic substance that forms a vital part of an organism’s basic requirements. They are a group of constituents that is required for the appropriate functioning of cells as well as their development and growth. They are generally consumed in case of any ineffectiveness in the body. Furthermore, gummy vitamins are vitamin enriched medicines that come in the form of candies but are chewable dietary supplements that are composed of nutrients. These gummy vitamins are easy to consume and flavorsome. Originally, the gummy vitamins were consumed by the children reluctant to take medicines but now adults too have started consuming them. Due to the health benefits provided by gummy vitamins, their consumption among working-class individuals has augmented. In addition, there are numerous variants available in gummy vitamins having different flavors and nutrients in the market. Prevalent flavors available in gummy vitamins comprise raspberry, orange, lemon, and cherry. The global gummy vitamin market was sized USD 5,620.2 million in 2019. The global gummy vitamin market is projected to grow with a CAGR of 6.70% during 2020-2026.

The demand for gummy vitamins is growing due to their several benefits. Gummy vitamins have ingredients that support metabolic health and regulate the folic acid count and glycemic index in the human body. Therefore, the product acts as a solution to immunity problems, low bone strength, nutrient deficiency, and other health problems. Furthermore, an increase in awareness among the people and improvement in marketing portals are also contributing to the growth of the gummy vitamin market globally. Distribution channels have played a dynamic role in the gummy vitamins value chain. Vendors are finding potential in the business due to the growing trend of e-commerce, which has progressively increased their profit margins owing to the fact that online marketing and business have lower operating costs. Additionally, the prospering pharmaceutical sector in the regions is giving opportunities to the healthcare institutions to develop innovative product portfolios in gummy vitamins hence contributing to the market growth. However, fluctuations in the availability of raw materials are anticipated to impact the pricing of gummy vitamins. On the other hand, research and development in gummy vitamins create several growth opportunities for gummy vitamin manufacturers.

In terms of region, the North American region dominates the global gummy vitamin market owing to the growing concern about a healthy lifestyle in the United States. Further, a growing number of people suffering from chronic diseases particularly in the U.S. and Canada also contributes to market growth. Moreover, Europe holds the second-largest market in the gummy vitamin market. This is primarily due to the inclination towards nutrient-dense food and beverages across the region. The global gummy vitamin market in the Asia Pacific region is likely to witness the fastest growth owing to the rise in health consciousness levels among consumers and rising cases of vitamin deficiencies.

Segment Covered

The report on the global gummy vitamin market covers segments such as product type, application, end user, and distribution channel. On the basis of by product type, the sub-markets include single vitamin, and multivitamin. On the basis of application, the sub-markets include vitamin deficiency, food supplements, weight management, immunity, and others. On the basis of end user, the sub-markets include children, and adults. On the basis of by distribution channel, the sub-markets include store-based, and online.

Companies Profiled:

The report provides profiles of the companies in the market such as Boli LLC, Bayer AG, Softigel, Gemini Pharmaceuticals Inc., Santa Cruz Nutritionals Inc., Nutra Solutions USA, ABH Labs, LLC, Zanon Vitamec, Pfizer, Inc., and Pharmavite LLC.

Report Highlights:

The report provides deep insights into the demand forecasts, market trends, and micro and macro indicators. In addition, this report provides insights into the factors that are driving and restraining the growth in this market. Moreover, The IGR-Growth Matrix analysis given in the report brings an insight into the investment areas that existing or new market players can consider. The report provides insights into the market using analytical tools such as Porter's five forces analysis and DRO analysis of gummy vitamin market. Moreover, the study highlights current market trends and provides forecast from 2020-2026. We also have highlighted future trends in the market that will affect the demand during the forecast period. Moreover, the competitive analysis given in each regional market brings an insight into the market share of the leading players.