A recent report published by
Infinium Global Research on the gummy vitamin market provides in-depth analysis of
segments and sub-segments in the global as well as regional gummy vitamin
market. The study also highlights the impact of drivers, restraints, and macro
indicators on the global and regional gummy vitamin market over the short term
as well as long term. The report is a comprehensive presentation of trends,
forecast and dollar values of the global gummy vitamin market. According to the
report, the global gummy vitamin market is projected to grow at a CAGR of 6.70%
over the forecast period of 2020-2026.
Market Insight
Vitamin is an organic substance
that forms a vital part of an organism’s basic requirements. They are a group
of constituents that is required for the appropriate functioning of cells as
well as their development and growth. They are generally consumed in case of
any ineffectiveness in the body. Furthermore, gummy vitamins are vitamin
enriched medicines that come in the form of candies but are chewable dietary
supplements that are composed of nutrients. These gummy vitamins are easy to
consume and flavorsome. Originally, the gummy vitamins were consumed by the children
reluctant to take medicines but now adults too have started consuming them. Due
to the health benefits provided by gummy vitamins, their consumption among
working-class individuals has augmented. In addition, there are numerous
variants available in gummy vitamins having different flavors and nutrients in
the market. Prevalent flavors available in gummy vitamins comprise raspberry,
orange, lemon, and cherry. The global gummy vitamin market was sized USD
5,620.2 million in 2019. The global gummy vitamin market is projected to grow
with a CAGR of 6.70% during 2020-2026.
The demand for gummy vitamins is
growing due to their several benefits. Gummy vitamins have ingredients that
support metabolic health and regulate the folic acid count and glycemic index
in the human body. Therefore, the product acts as a solution to immunity
problems, low bone strength, nutrient deficiency, and other health problems.
Furthermore, an increase in awareness among the people and improvement in
marketing portals are also contributing to the growth of the gummy vitamin market globally. Distribution channels have played a dynamic role in the gummy
vitamins value chain. Vendors are finding potential in the business due to the
growing trend of e-commerce, which has progressively increased their profit
margins owing to the fact that online marketing and business have lower
operating costs. Additionally, the prospering pharmaceutical sector in the
regions is giving opportunities to the healthcare institutions to develop
innovative product portfolios in gummy vitamins hence contributing to the
market growth. However, fluctuations in the availability of raw materials are
anticipated to impact the pricing of gummy vitamins. On the other hand,
research and development in gummy vitamins create several growth opportunities
for gummy vitamin manufacturers.
In terms of region, the North
American region dominates the global gummy vitamin market owing to the growing
concern about a healthy lifestyle in the United States. Further, a growing
number of people suffering from chronic diseases particularly in the U.S. and
Canada also contributes to market growth. Moreover, Europe holds the
second-largest market in the gummy vitamin market. This is primarily due to the
inclination towards nutrient-dense food and beverages across the region. The
global gummy vitamin market in the Asia Pacific region is likely to witness the
fastest growth owing to the rise in health consciousness levels among consumers
and rising cases of vitamin deficiencies.
Segment Covered
The report on the global gummy vitamin
market covers segments such as product type, application, end user,
and distribution channel. On the basis of by product type, the sub-markets
include single vitamin, and multivitamin. On the basis of application, the
sub-markets include vitamin deficiency, food supplements, weight management,
immunity, and others. On the basis of end user, the sub-markets include
children, and adults. On the basis of by distribution channel, the sub-markets
include store-based, and online.

Companies Profiled:
The report provides profiles of
the companies in the market such as Boli LLC, Bayer AG, Softigel, Gemini
Pharmaceuticals Inc., Santa Cruz Nutritionals Inc., Nutra Solutions USA, ABH
Labs, LLC, Zanon Vitamec, Pfizer, Inc., and Pharmavite LLC.
Report Highlights:
The report provides deep insights
into the demand forecasts, market trends, and micro and macro indicators. In
addition, this report provides insights into the factors that are driving and
restraining the growth in this market. Moreover, The IGR-Growth Matrix analysis
given in the report brings an insight into the investment areas that existing
or new market players can consider. The report provides insights into the
market using analytical tools such as Porter's five forces analysis and DRO
analysis of gummy vitamin market. Moreover, the study highlights current market
trends and provides forecast from 2020-2026. We also have highlighted future
trends in the market that will affect the demand during the forecast period.
Moreover, the competitive analysis given in each regional market brings an
insight into the market share of the leading players.