A recent report published by Infinium Global Research on the vegetable puree market provides an in-depth analysis of segments and sub-segments in the global as well as regional vegetable puree market. The study also highlights the impact of drivers, restraints, and macro indicators on the global and regional vegetable puree market over the short term as well as long term. The report is a comprehensive presentation of trends, forecast, and dollar values of the global vegetable puree market. According to the report, the global vegetable puree market is projected to grow at a CAGR of 3.5% over the forecast period of 2019-2025.

Market Insight

Vegetable puree is a ready-to-use healthy ingredient enriched with vitamins, minerals, and fibers. It is a suitable alternative for people who find it difficult to eat many vegetables. Vegetable puree foods are easy to digest for any age group. They are exceptionally nutritious for babies and infants. It acts as an apt choice for people with impaired digestion as a result of making less-than-optimal food choices over many years. Several types of vegetable purees including carrot, cauliflower, parsnip, pumpkin, or butternut squash, as well as healthy greens such as kale, spinach, and broccoli, are available commercially. They find applications in soups, sauces, marinades, salsas, salad dressings, meat products, prepared entrees, pizzas and many more.

In recent years, cooking and lifestyle have undergone tremendous changes. The major factors that have propelled this change include urbanization, growth of nuclear families, the rapid rise in dual-income households and growing disposable income. Therefore, nowadays, people prefer convenient and ready-to-cook products as the easiest way of cooking food rather than spending too much time on cooking due to their busy lifestyle. This factor has significantly increased the demand for ready-to-cook products such as vegetable purees, which reduces the hassle of cooking and preparing foods to the correct consistency. Moreover, processed vegetable purees use an optimal amount of vegetables in an efficient manner. Furthermore, vegetable purees are important dietary components for babies and infants. Moreover, the growing number of working mothers and women in the workforce is anticipated to increase the utilization of vegetable purees. Moreover, to meet the rising demand for chemical-free products, several manufacturers are also launching organic vegetable purees in the market. 

Additionally, the current concerns over the spread of coronavirus is having a positive impact on the sales of packaged and easy-to-cook, shelf-stable convenience food such as vegetable purees in the present market environment. The outbreak of such animal origin diseases is impacting the eating habits of the consumers and a large number of consumers are shifting to plant-based products, increasing the demand for vegetable purees in the present market environment. In addition, as the awareness about the negative effects of consuming animal-based foods increases, a large number of people are expected to shift towards a vegetarian diet opting for plant-based foodstuffs, which in turn will favor the development of the market in the near future. However, over the long term, it may remain stable.

Geographically, the vegetable puree market is dominated by Europe. Factors such as high disposable income, rapid urbanization, trade liberalization, and rapid expansion of modern trade have significantly influenced the growth of the Europe vegetable puree market. European countries such as the U.K. and Germany are among the largest consumers of processed food stuff. North America also accounts for a significant share in the global vegetable puree market. The growth in this region is attributed to factors such as high birth rates and increasing the baby food industry, an increasing number of women in the workforce and the high spending capacity of the population. Moreover, health-related concern in the U.S. is rising among the population which is escalating the growth of organic vegetable purees market in this region. Furthermore, APAC has been witnessing impressive growth in the demand for vegetable puree market in recent times due to radical changes the food consumption patterns due to increasing globalization.

Segment Covered

The report on the global vegetable puree market covers segments such as type, vegetable, and application. On the basis of type, the sub-markets include organic, and conventional. On the basis of vegetable, the sub-markets include carrot,  Pumpkin, beets, peas, spinach, and others. On the basis of application, the sub-markets include baby nutrition, beverages, and others.

Companies Profiled:

The report provides profiles of the companies in the market such as SVZ Industrial Fruit & Vegetable Ingredients, Dohler GmbH, Baby Gourmet Foods, Ingredion Incorporated, Kagome Co., Ltd., Encore Fruit Marketing, Inc., Ariza BV, Kiril Mischeff Ltd, Nestlé S.A., and Other Companies.

Report Highlights:

The report provides deep insights into the demand forecasts, market trends, and micro and macro indicators. In addition, this report provides insights into the factors that are driving and restraining the growth in this market. Moreover, The IGR-Growth Matrix analysis given in the report brings an insight into the investment areas that existing or new market players can consider. The report provides insights into the market using analytical tools such as Porter's five forces analysis and DRO analysis of the vegetable puree market. Moreover, the study highlights current market trends and provides forecast from 2019-2025. We also have highlighted future trends in the market that will affect the demand during the forecast period. Moreover, the competitive analysis given in each regional market brings an insight into the market share of the leading players.