A recent report published by Infinium Global Research on the squash
drinks market provides an in-depth analysis of segments and sub-segments in the
global as well as regional squash drinks market. The study also highlights the
impact of drivers, restraints, and macro indicators on the global and regional
squash drinks market over the short term as well as long term. The report is a
comprehensive presentation of trends, forecast and dollar values of the global
squash drinks market. According to the report, the global squash drinks market
is projected to grow at a CAGR of 4.2% over the forecast period of 2019-2025.
Squash is made from the water, sugar or sugar substitute, fruit
juice and used in the beverage making. Nowadays, squash contains flavors such
as orange lemon with a coloring agent to attract the customer while traditional
squash contains herbal ingredients such as elderflower and ginger. As the
squash contain the preservative such as potassium sorbate or sulphites, they
are stored in the refrigerators. On social events, squash is commonly referred
to as an orange and lime base. On the other hand, people are becoming more
conscious about their health. Therefore, the company is offering sugar-free
squash while previously they were offering only sugar content squash drinks.
Most of the people are preferring natural fruit juices instead
of aerated drinks. Hence, increasing demand for natural fruit juices boosts the
growth of the squash drinks market. In addition, squash also contains herbal
content and is fresh chilled tasty drinks. This is mostly preferred by the
children after any physical exercise done by them. Besides, most of the
diabetes patients prefer diet squash drinks which contain no sugar content in
it. There are many health benefits associated with natural beverages which
include no obesity, weight loss, healthy lifestyle. Thereby, increasing the
adoption of natural beverages by the children and diabetes patients enhances the
growth of the market. Increasing awareness about the health benefits of natural
beverages also propels the growth of the market. However, in 2017, the
consumption of squash in the U.S is approximately 1.49 million. They are
preferring more instead of the alcoholic drink, which in turn drives the growth
of the squash drinks market. The most commonly used drinks are lime and orange
and are used for preparing cocktails and mocktails. Their preparation depends
on the requirement of concentration, these are prepared by combining one part
concentrate with four or five parts water and have a good shelf life with added
preservatives. Consequently, squash can be stored for a long time as it has a
good shelf life and this factor may urge the growth for the same market. Furthermore, as the traditional squash
contain sugar content such as fructose can cause some health issue such as
tooth decay, weight gain, and obesity yet remains restraints to this market.
Moreover, the availability of a better alternative is the factor may hamper the
growth of the squash drinks market. The demand for healthy drinks is high.
Therefore, it is likely to create growth opportunities for companies in the
global squash drinks market. In addition, increasing innovation in flavors by
the company offers favorable opportunities in this market.
Based on the region, the global squash drinks market segmented
into North America, Asia Pacific, Europe, and RoW. Among all, Asia Pacific
holds the highest market and expected to continue its growth in the forecast
period share in this market due to the increasing use of the non-alcoholic
concentrated syrups as well presence of the small as well as large players. On
the other hand, Europe holds the second-largest market share in this market due
to the growing consumption rate of healthy beverages and increasing awareness
about the squash drink in this region.
The report on the global squash drinks market covers segments such
as type, and distribution channel. On the basis of type, the sub-markets
include orange squash, lemon squash, blueberry squash, herbal, and mixed fruit.
On the basis of distribution channel, the sub-markets include online stores,
and offline stores.
The report provides profiles of the companies in the market
such as Apollo Fruit Products, Britvic PLC, Carlsberg Breweries A/S, Harboe's
Brewery, Jadli Foods (India) Pvt. Ltd., Nichols plc, The Coca-Cola Company,
Tovali Limited, and Unilever Plc.
The report provides deep insights into the demand forecasts,
market trends, and micro and macro indicators. In addition, this report
provides insights into the factors that are driving and restraining the growth
in this market. Moreover, The IGR-Growth Matrix analysis given in the report
brings an insight into the investment areas that existing or new market players
can consider. The report provides insights into the market using analytical
tools such as Porter's five forces analysis and DRO analysis of squash drinks
market. Moreover, the study highlights current market trends and provides
forecast from 2019-2025. We also have highlighted future trends in the market
that will affect the demand during the forecast period. Moreover, the
competitive analysis given in each regional market brings an insight into the
market share of the leading players.