A recent report published by Infinium Global Research on the squash drinks market provides an in-depth analysis of segments and sub-segments in the global as well as regional squash drinks market. The study also highlights the impact of drivers, restraints, and macro indicators on the global and regional squash drinks market over the short term as well as long term. The report is a comprehensive presentation of trends, forecast and dollar values of the global squash drinks market. According to the report, the global squash drinks market is projected to grow at a CAGR of 4.2% over the forecast period of 2019-2025.

Market Insight

Squash is made from water, sugar or sugar substitute, fruit juice, and used in beverage making. Nowadays, squash contains flavors such as orange lemon with a coloring agent to attract the customer while traditional squash contains herbal ingredients such as elderflower and ginger. As the squash contain the preservative such as potassium sorbate or sulphites, they are stored in the refrigerators. At social events, squash is commonly referred to as an orange and lime base. On the other hand, people are becoming more conscious about their health. Therefore, the company is offering sugar-free squash while previously they were offering only sugar content squash drinks.

Most people are preferring natural fruit juices instead of aerated drinks. Hence, increasing demand for natural fruit juices boosts the growth of the squash drinks market. In addition, squash also contains herbal content and is fresh chilled tasty drinks. This is mostly preferred by the children after any physical exercise done by them. Besides, most diabetes patients prefer diet squash drinks which contain no sugar content in it. There are many health benefits associated with natural beverages which include no obesity, weight loss, healthy lifestyle. Thereby, increasing the adoption of natural beverages by children and diabetes patients enhances the growth of the market. Increasing awareness about the health benefits of natural beverages also propels the growth of the market. However, in 2017, the consumption of squash in the U.S is approximately 1.49 million. They are preferring more instead of the alcoholic drink, which in turn drives the growth of the squash drinks market. The most commonly used drinks are lime and orange and are used for preparing cocktails and mocktails. Their preparation depends on the requirement of concentration, these are prepared by combining one part concentrate with four or five parts water and have a good shelf life with added preservatives. Consequently, squash can be stored for a long time as it has a good shelf life and this factor may urge the growth for the same market. Furthermore, as the traditional squash contain sugar content such as fructose can cause some health issue such as tooth decay, weight gain, and obesity yet remains restraints to this market. Moreover, the availability of a better alternative is the factor that may hamper the growth of the squash drinks market. The demand for healthy drinks is high. Therefore, it is likely to create growth opportunities for companies in the global squash drinks market. In addition, increasing innovation in flavors by the company offers favorable opportunities in this market.

Based on the region, the global squash drinks market segmented into North America, Asia Pacific, Europe, and RoW. Among all, Asia Pacific holds the highest market and expected to continue its growth in the forecast period share in this market due to the increasing use of the non-alcoholic concentrated syrups as well presence of the small as well as large players. On the other hand, Europe holds the second-largest market share in this market due to the growing consumption rate of healthy beverages and increasing awareness about the squash drink in this region.

Segment Covered

The report on the global squash drinks market covers segments such as type, and distribution channel. On the basis of type, the sub-markets include orange squash, lemon squash, blueberry squash, herbal, and mixed fruit. On the basis of distribution channel, the sub-markets include online stores, and offline stores.

Companies Profiled:

The report provides profiles of the companies in the market such as Apollo Fruit Products, Britvic PLC, Carlsberg Breweries A/S, Harboe's Brewery, Jadli Foods (India) Pvt. Ltd., Nichols plc, The Coca-Cola Company, Tovali Limited, and Unilever Plc.

Report Highlights:

The report provides deep insights into the demand forecasts, market trends, and micro and macro indicators. In addition, this report provides insights into the factors that are driving and restraining the growth in this market. Moreover, The IGR-Growth Matrix analysis given in the report brings an insight into the investment areas that existing or new market players can consider. The report provides insights into the market using analytical tools such as Porter's five forces analysis and DRO analysis of squash drinks market. Moreover, the study highlights current market trends and provides forecast from 2019-2025. We also have highlighted future trends in the market that will affect the demand during the forecast period. Moreover, the competitive analysis given in each regional market brings an insight into the market share of the leading players.