A recent report published by Infinium Global Research on potato
chips market provides in-depth analysis of segments and sub-segments in the
global as well as regional potato chips market. The study also highlights the
impact of drivers, restraints, and macro indicators on the global and regional
potato chips market over the short term as well as long term. The report is a
comprehensive presentation of trends, forecast and dollar values of the global
potato chips market. According to the report, the global potato chips market is
projected to grow at a CAGR of 4.3% over the forecast period of 2019-2025.
A potato chip is a type of snack food that is made from deep-fried
of potato slices. These are available with salt or synthetic flavoring and packed
in polypropylene bags. The main preservative action for potato chips is heated
during frying and low moisture content of the product. The potato chips
manufacturing process consists of fresh potatoes, frying oil and flavors. After
a different process of manufacturing potato transforms into crisps. This
process involves high waste in the form of chura chips and burnt. The potato
chips market is led by golden chips and super crisps. In the potato chips
market, heavy investment in the marketing campaign of the product is at most
important to capture the large market. The children, teenagers and young people
are the large consumer segment for potato chips market. Furthermore, the eating
habits of these are changing rapidly. Nowadays people need snacks items
frequently to fulfill energy required by their body. The potato chips market is
growing rapidly, owing to the improvements in machinery which is, in turn, make
possible to produce high-grade chips. Additionally, the merchandising method
used for potato chips keeps the product attractive.
Nowadays processing potato chips has become an intrinsic part of
the American and European people. The continuous changing lifestyles and food
consumption habits of the young and middle-class consumers are the key drivers
for the potato chips market. However, the growing lifestyle problems among
regular consumers owing to the excessive consumption of snack products are
restricting the growth of this market. Moreover, rapid industrialization,
growing disposable income among young consumers is expected to boost the demand
for potato chips products in the near future.
The global potato chips market on basis of region is segmented
into North America, Europe, the Asia-Pacific, and the RoW. North America is the
largest market player in global potato chips owing to the long-established
culture of eating chips as a snack on a regular basis. Moreover, in the Asia-Pacific,
India and China are experiencing increased demand for potato chips owing to
its growing economies and rapid urbanization.
The report on global potato chips market covers segments such as
product type and distribution channel. On the basis of product type, the
sub-markets include plain, and flavored. On the basis of the distribution channel,
the sub-markets include supermarkets/hypermarkets, specialty food stores,
online stores, and convenience stores.
The report provides profiles of the companies in the market such
as Nestle, Diamond, PepsiCo, Kraft Foods, Kellogs, General Mills, CALBEE, Inc,
Herr Foods Inc, Lorenz Bahlsen, and Snack-World Group.
The report provides deep insights into the demand forecasts,
market trends, and micro and macro indicators. In addition, this report
provides insights into the factors that are driving and restraining the growth
in this market. Moreover, The IGR-Growth Matrix analysis given in the report
brings an insight into the investment areas that existing or new market players
can consider. The report provides insights into the market using analytical
tools such as Porter's five forces analysis and DRO analysis of potato chips
market. Moreover, the study highlights current market trends and provides
forecast from 2019-2025. We also have highlighted future trends in the market
that will affect the demand during the forecast period. Moreover, the
competitive analysis given in each regional market brings an insight into the
market share of the leading players.