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Potato Chips Market (Product - Plain, and Flavored; Distribution Channel - Supermarkets/hypermarkets, Specialty Food Stores, Online Stores, and Convenience Stores): Global Industry Analysis, Trends, Size, Share and Forecasts to 2026

  • Published : January, 2021

  • Rep Id : FB0072

  • Category : Food & Beverages

  • Status : Published

A recent report published by Infinium Global Research on the potato chips market provides an in-depth analysis of segments and sub-segments in the global as well as regional potato chips market. The study also highlights the impact of drivers, restraints, and macro indicators on the global and regional potato chips market over the short term as well as long term. The report is a comprehensive presentation of trends, forecast, and dollar values of the global potato chips market. According to the report, the global market for potato chips was sized near USD 32.7 billion in 2020 and is expected to reach over USD 42 billion by 2026 growing with a CAGR of 4.3% over 2020-2026.

Potato Chips Market


Market Insight

Nowadays, potato chips represent one of the world’s most popular snack foods. From its accidental birth in the year 1853, the market for potato chips evolved with time and currently signifies a multibillion-dollar market. Although the product is consumed all around the globe, their consumption and penetration levels vary broadly across regions. Furthermore, industry players offer potato chips as plain, salted, and flavored. The foremost preservative actions in potato chips are heated during frying and the low moisture content. Moreover, the suitable potato types used for the production of potato chips are those with high sugar content as they produce a golden color when fried. The advent of numerous flavor variants and high demand for convenience food is anticipated to drive the global potato chips market over the projection timeframe.


Consumers are seeking healthier snacks, which they can indulge in, due to their busy lifestyles. Hence, smaller packages that are portable, suitable are in high demand. Potato chips, which have conventionally been an affordable snack, are popular among all age groups, particularly the young population. The latter is showing a positive response for new and innovative flavors of chips and crisps. The growing prevalence of chronic diseases has progressively shifted the consumer to consume potato chips manufactured from healthy alternatives. Consequently, the production of functional foods in the form of potato chips is anticipated to be a major driver for market growth. However, local manufacturers are increasing their market portfolio with the penetration in the production of low-cost potato chips than the industry giants. Thus, the high competition in this market sphere can hamper the market growth.


Among the geographies, the potato chips market is segmented into North America, Europe, Asia Pacific, and RoW. The North American region dominates the global potato chips market owing to the high disposable income and rapid expansions of modern trade that have significantly influenced the growth of the potato chips market in the region. Furthermore, Europe is the second-largest market for potato chips owing to the evolving lifestyle and changing dietary habits in this region. Moreover, Asia Pacific potato chips market is expected to grow with the fastest CAGR over the forecast period. The Asia Pacific region is expected to witness the fastest growth during the projection period owing to the radical changes in the food consumption patterns due to increasing globalization. South America and Middle East & Africa are likely to expand at a healthy pace in the coming years owing to the heavy investments in the food sector.


Segment Covered

The report on the global potato chips market covers segments such as product, and distribution channel. On the basis of product, the sub-markets include plain, and flavored. On the basis of distribution channel, the sub-markets include supermarkets/hypermarkets, specialty food stores, online stores, and convenience stores.


Companies Profiled:

The report provides profiles of the companies in the market such as Nestle, Diamond, PepsiCo, Kraft Foods, Kellogs, General Mills, CALBEE, Inc, Herr Foods Inc, Lorenz Bahlsen, and Snack-World Group.


Report Highlights:

The report provides deep insights into the demand forecasts, market trends, and micro and macro indicators. In addition, this report provides insights into the factors that are driving and restraining the growth in this market. Moreover, The IGR-Growth Matrix analysis given in the report brings an insight into the investment areas that existing or new market players can consider. The report provides insights into the market using analytical tools such as Porter's five forces analysis and DRO analysis of the potato chips market. Moreover, the study highlights current market trends and provides forecast from 2020-2026. We also have highlighted future trends in the market that will affect the demand during the forecast period. Moreover, the competitive analysis given in each regional market brings an insight into the market share of the leading players.

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