A recent report published by Infinium Global Research on potato chips market provides in-depth analysis of segments and sub-segments in the global as well as regional potato chips market. The study also highlights the impact of drivers, restraints, and macro indicators on the global and regional potato chips market over the short term as well as long term. The report is a comprehensive presentation of trends, forecast and dollar values of the global potato chips market. According to the report, the global potato chips market is projected to grow at a CAGR of 4.3% over the forecast period of 2019-2025.
A potato chip is a type of snack food that is made from deep-fried of potato slices. These are available with salt or synthetic flavoring and packed in polypropylene bags. The main preservative action for potato chips is heated during frying and low moisture content of the product. The potato chips manufacturing process consists of fresh potatoes, frying oil and flavors. After a different process of manufacturing potato transforms into crisps. This process involves high waste in the form of chura chips and burnt. The potato chips market is led by golden chips and super crisps. In the potato chips market, heavy investment in the marketing campaign of the product is at most important to capture the large market. The children, teenagers and young people are the large consumer segment for potato chips market. Furthermore, the eating habits of these are changing rapidly. Nowadays people need snacks items frequently to fulfill energy required by their body. The potato chips market is growing rapidly, owing to the improvements in machinery which is, in turn, make possible to produce high-grade chips. Additionally, the merchandising method used for potato chips keeps the product attractive.
Nowadays processing potato chips has become an intrinsic part of the American and European people. The continuous changing lifestyles and food consumption habits of the young and middle-class consumers are the key drivers for the potato chips market. However, the growing lifestyle problems among regular consumers owing to the excessive consumption of snack products are restricting the growth of this market. Moreover, rapid industrialization, growing disposable income among young consumers is expected to boost the demand for potato chips products in the near future.
The global potato chips market on basis of region is segmented into North America, Europe, the Asia-Pacific, and the RoW. North America is the largest market player in global potato chips owing to the long-established culture of eating chips as a snack on a regular basis. Moreover, in the Asia-Pacific, India and China are experiencing increased demand for potato chips owing to its growing economies and rapid urbanization.
The report on global potato chips market covers segments such as product type and distribution channel. On the basis of product type, the sub-markets include plain, and flavored. On the basis of the distribution channel, the sub-markets include supermarkets/hypermarkets, specialty food stores, online stores, and convenience stores.
The report provides profiles of the companies in the market such as Nestle, Diamond, PepsiCo, Kraft Foods, Kellogs, General Mills, CALBEE, Inc, Herr Foods Inc, Lorenz Bahlsen, and Snack-World Group.
The report provides deep insights into the demand forecasts, market trends, and micro and macro indicators. In addition, this report provides insights into the factors that are driving and restraining the growth in this market. Moreover, The IGR-Growth Matrix analysis given in the report brings an insight into the investment areas that existing or new market players can consider. The report provides insights into the market using analytical tools such as Porter's five forces analysis and DRO analysis of potato chips market. Moreover, the study highlights current market trends and provides forecast from 2019-2025. We also have highlighted future trends in the market that will affect the demand during the forecast period. Moreover, the competitive analysis given in each regional market brings an insight into the market share of the leading players.
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