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Published Date: September, 2018

Porridge Market (Type - Oat, Maize, Wheat, Rice and Millet; Distribution Channel - Hypermarkets, Supermarkets, Specialty Stores and Departmental Stores): Global Industry Analysis, Trends, Size, Share and Forecasts to 2024


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A recent report published by Infinium Global Research on porridge market provides in depth analysis of segments and sub-segments in global as well as regional porridge market. The study also highlights the impact of drivers, restraints and macro indicators on the global and regional porridge market over the short term as well as long term. The report is a comprehensive presentation of trends, forecast and dollar values of global porridge market. According to report the global porridge market is projected to grow at a healthy CAGR over the forecast period of 2018-2024.


Global Porridge Market

 

Market Insight

Porridge is commonly eaten as a breakfast cereal dish, made by boiling ground, crushed or chopped starchy plants. It is often cooked or served with added flavors such as sugar, honey or syrup to make a sweet cereal or mixed with spices or vegetables to make a savory dish. Porridge is derived from heating porrige, followed by addition of water or milk and is mainly consumed for breakfast. However, the terms porridge and porrige are generally used interchangeably.  Consumption of porridge is beneficial as it is highly nutritious and contains dieting fibers, thus providing a wholesome meal and preventing the consumer from overeating. This in turn prevents weight gain, reduces the risk of high cholesterol, and also controls the blood sugar level. High carbohydrate content in porridge leads to better functioning of the brain.

 

Changing food consumption patterns of people and increasing preference for healthy meals are driving the growth of the global porridge market. In addition, inclination of consumers towards a wholesome breakfast consisting of ready-to-eat food items and surge in demand for hot cereal products supplement the market growth. Other factors that are driving the porridge markets are the growing awareness among consumers about benefits offered by the porridge, such as its high fiber and protein content, sugarless and gluten-free products. All these benefits represent porridge as a preferred choice among healthy conscious consumers. It is also easy to cook and take less time than traditional meals that makes it a preferred choice, over other cereal products. Furthermore, increasing demand for ready to eat foods, and healthy breakfast products is expected to drive the growth of porridge market.

 

However, prevalent general misconception about porridge that it is food of patients, high cost of packaged porridge compared to other breakfast choices restrict the growth of this market. New ingredients, such as kale and sea buckthorn that are richer in fibers and vitamin E, C, and K. On the basis of region, the Global porridge market is segmenteded into North America, Europe, Asia, and the Rest of the World (RoW). Europe accounts for the major market share followed by North America. Market of porridge is growing due to increasing preference for healthy meals, and changing food habits in different countries. Porridge is one of the major staple food of Scotland and Nordic countries, and other European countries. In these countries, porridge is considered as most nutritious food. Additionally, it is highly preferred by the consumers who are health conscious and always look for high protein and fiber meals.


Segment Covered

The report on global porridge market covers segments such as, type and distribution channel. On the basis of type the global porridge market is categorized into oat, maize, wheat, rice and millet. On the basis of distribution channel the global porridge market is categorized into hypermarkets, supermarkets, specialty stores and departmental stores.


Geographic Coverage

The countries covered in the North America region include the U.S., Canada, and Mexico; while Asia-Pacific includes China, Japan, India, South Korea, Malaysia, and among others. Moreover, Germany, U.K., France, Spain, and Rest of Europe are included in the European region. The U.S. drives the growth in the North America region as it is the largest market in the region. The Asia-pacific region offers a substantial potential for the market growth owing to rapid growth in markets such as India and China. The APAC region is projected to experience a growth at a CAGR of x.x% over the period of 2018-2024.

 

Companies Profiled:

The report provides profiles of the companies in the global porridge market such as, Abbott Nutrition Inc., ABF Grain Products Limited, Bagrry's India Ltd., Conagra Foods Inc., Dr. McDougall's Right Foods, General Mills Inc., Kellogg Company, McCanns, Nestle S.A. and The Quaker Oats Company.

 

Report Highlights:

The report provides deep insights on demand forecasts, market trends and micro and macro indicators. In addition, this report provides insights on the factors that are driving and restraining the global porridge market. Moreover, IGR-Growth Matrix analysis given in the report brings an insight on the investment areas that existing or new market players can consider. The report provides insights into the market using analytical tools such as Porter's five forces analysis and DRO analysis of porridge market. Moreover, the study highlights current market trends and provides forecast from 2018-2024. We also have highlighted future trends in the porridge market that will impact the demand during the forecast period. Moreover, the competitive analysis given in each regional market brings an insight on the market share of the leading players. This report will help manufacturers, suppliers and distributors of the porridge market to understand the present and future trends in this market and formulate their strategies accordingly.

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