A recent report published by
Infinium Global Research on nutrition bars market provides an in-depth analysis of
segments and sub-segments in the global as well as regional nutrition bars
market. The study also highlights the impact of drivers, restraints, and macro
indicators on the global and regional nutrition bars market over the short term
as well as long term. The report is a comprehensive presentation of trends,
forecast and dollar values of global nutrition bars market. According to the
report, the global nutrition bars market is projected to grow at a CAGR of 3.8%
over the forecast period of 2019-2025.
Nutrition bar is a type of energy
bar, which fulfills the requirement of the different type of nutrition required
by the body. Some time ago, it was exclusively used by athletes to get extra
nutrition required by the body, but nowadays it is used by numerous common
persons, who are not able to take proper diet regularly. This is used to
provide a convenient replacement of conventional diet. Several people who do
more physical work, use these nutrition bars as nutrition supplement owing to
the high amount of nutrition available inside the nutrition bars. It helps to
improve the performance during physical work to them. Further, several gym-goers use protein-related concentrated nutrition bar to supplement the requirement of the protein
and other nutrition requirements of the body. The nutrition bar provides a
large amount of calories, sugar, fat, protein and other ingredients required
for the proper maintenance of the body.
The growing awareness about the
different type of nutrition bar and its health benefits is helping to grow the
demand for the nutrition bars market around the world. The youth, middle-aged and old
age people who are not able to take the proper and balanced diet are
gravitating toward this type of bar product to fulfill the nutrition required
by them. Further, several people who are engaged in professional physical work
such as sport, gym, and others are regularly taking the nutrition bar for
themselves to supplement the extra nutrition required by them. Additionally,
they are advising the other persons who are not knowing about it. This mouth
publicity among peers, juniors, is helping to grow the demand of the nutrition
bar rapidly. Additionally, brand endorsement about the different type of
nutrition bar by celebrities and sports persons is prompting several youth
consumers to use it. This marketing strategy is helping to generate the demand
in the potential area in a short span of time.
Regionally, the global nutrition bars market is segmented into North America, Europe, Asia-Pacific, and RoW. The
North America holds a large share of the market, owing to the presence of
several top nutrition bar manufacturing companies in this region. Further, the
growing demand for the different type of nutrition bars among sportspersons to
improve their performance level is helping to grow the demand for the nutrition
bars market in North America. Europe is the second-largest market of the
nutrition bar after North America. The Asia-Pacific is expected to grow at
the highest CAGR during the forecast period, owing to the growing demand of the
nutrition bar among different consumer groups.
The report on global nutrition
bars market covers segments such as product, form, nature, and sales channel.
On the basis of product, the sub-markets include energy bars, protein-rich
bars, meal replacement bars, and low carbohydrate bars. On the basis of form,
the sub-markets include extruded, co-extruded, and double layer. On the basis
of nature, the sub-markets include organic, and inorganic. On the basis of
sales channel, the sub-markets include institutional sales, modern retail,
specialty stores, departmental stores, and online retail.
The report provides profiles of
the companies in the market such as Bedouin SAS, Frankonia Schokoladenwerke
GmbH, Prinsen B.V., Leader Foods Oy, Halo Foods, anona GmbH, SternLife GmbH
& Co. KG, Artenay Bars SAS, B.V. Vurense Snack Industries, and Atlantic
Grupa d.d. among others.
The report provides deep insights
into the demand forecasts, market trends, and micro and macro indicators. In
addition, this report provides insights into the factors that are driving and
restraining the growth in this market. Moreover, The IGR-Growth Matrix analysis
given in the report brings an insight into the investment areas that existing
or new market players can consider. The report provides insights into the
market using analytical tools such as Porter's five forces analysis and DRO
analysis of nutrition bars market. Moreover, the study highlights current
market trends and provides forecast from 2019-2025. We also have highlighted
future trends in the market that will affect the demand during the forecast period.
Moreover, the competitive analysis given in each regional market brings an
insight into the market share of the leading players.