A recent report published by Infinium Global Research on the mezcal
market provides an in-depth analysis of segments and sub-segments in the global as
well as regional mezcal market. The study also highlights the impact of
drivers, restraints, and macro indicators on the global and regional mezcal
market over the short term as well as long term. The report is a comprehensive
presentation of trends, forecast and dollar values of the global mezcal market.
According to the report, the global mezcal market is projected to grow at a
CAGR of 14.6% over the forecast period of 2019-2025.
Mezcal is a distilled alcoholic beverage that contains 55 %
alcohol, mainly found in Mexico. It is made from the heart of the agave plant,
called the pina from which juice is extracted and then converted into mezcal.
It takes almost seven and fifteen years for the plant to mature. Mezcal is not
mixed with any other liquid such as cocktail, generally drunk straight. It is
exported by the two countries the United States and Japan. Additionally, numerous entrepreneurs of the
U.S has teamed up with Mexican producers and sell their products in the
country as well as promote its handcrafted quality. It shows Oaxacan culture
strongly associated with it.
The increasing preferences of consumers which in turn has
diversified manufacturer to offer organic and natural ingredients in food and
beverages manufacture of this market are creating the awareness about the
natural ingredients involved in products that offers taste with flavor. The raw
material used to make mezcal is first roasted in firewood, which gives pleasant
flavor. Thereby, growing awareness about the natural product in the beverages
among the consumer boost the growth of the mezcal market. On the other hand,
increasing the disposable income of the consumer also drives the growth of the
market. The consumption rate of mezcal has increased due to the adoption of
western culture by the people as well as spending more time on social media,
usually many bars, lounges, clubs are starting. This factor increases the
demand for mezcal by the consumer. Mezcal is known for health benefits such as
regulating blood sugar as well as improving digestion. In addition, it contains
no gluten which leads to a greater preference for this drink. The use of
naturally sourced ingredients and natural sweeteners instead of sugar is the
major strength of this market. Therefore, these factors propel the growth of
this market. Besides, the growing trend of premiumization has increased the
demand for luxury beverages that enhance the growth of the same market. The relatively low number of industry players
are operating in this market and this restricts the entry of the new players.
Furthermore, new regulation associated with the production of mezcal has
created a pressure on stakeholders to keep up with the escalating demand for
mezcal, also balancing it with sustainable business operations, yet remains one
of the major restraints to this market. Moreover, celebrity backing, marketing,
and promotional strategies are opening up new opportunities for stakeholders to
penetrate the market as well as target the customer. Increasing the launching
of the new brand of mezcal in recent years by the key players of this market
offer favorable opportunities in this market in the forecast period.
Based on the region, the global tonic market is segmented as
North America, Asia Pacific, Europe, and RoW. Among all, North America holds
the highest share of this market due to increasing the production of the mezcal
that is highly popular here. On the other hand, Europe holds the second-largest
market share in this market due to the presence of the key players in this
market. Asia Pacific is expected to hold to grow at the highest CAGR in the
forecast period due to the changing preference of the consumer as well as the
rising disposable income of the people of this region.
The report on global mezcal market covers segments such as
product type, and distribution channel. On the basis of product type, the
sub-markets include mezcal reposado, mezcal anejo, and mezcal joven. On the
basis of distribution channel, the sub-markets include online retail stores,
and offline retail stores.
The report provides profiles of the companies in the market
such as Pernod Ricard, Ilegal Mezcal, and William Grant & Sons Ltd.
The report provides deep insights into the demand forecasts,
market trends, and micro and macro indicators. In addition, this report
provides insights into the factors that are driving and restraining the growth
in this market. Moreover, The IGR-Growth Matrix analysis given in the report
brings an insight into the investment areas that existing or new market players
can consider. The report provides insights into the market using analytical
tools such as Porter's five forces analysis and DRO analysis of the mezcal market.
Moreover, the study highlights current market trends and provides forecast from
2019-2025. We also have highlighted future trends in the market that will
affect the demand during the forecast period. Moreover, the competitive
analysis given in each regional market brings an insight into the market share
of the leading players.