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Mezcal Market (Product Type - Mezcal Reposado, Mezcal Anejo, and Mezcal Joven; Distribution Channel - Online Retail Stores, and Offline Retail Stores): Global Industry Analysis, Trends, Size, Share and Forecasts to 2025

  • Published : February, 2020

  • Rep Id : FB0224

  • Category : Food & Beverages

  • Status : Published

This report provides exclusive insights into the COVID-19 impact on the Mezcal Market. The detailed analysis provides information about the impact of the outbreak on the demand and supply conditions, trends and forecasts of the Mezcal Market. Moreover, the impact analysis covers the study of the COVID-19 on the supply chain of Mezcal Market. The sectoral impact shall provide insights into both short term and long term effects of the pandemic on the related and support industries.

A recent report published by Infinium Global Research on the mezcal market provides an in-depth analysis of segments and sub-segments in the global as well as regional mezcal market. The study also highlights the impact of drivers, restraints, and macro indicators on the global and regional mezcal market over the short term as well as long term. The report is a comprehensive presentation of trends, forecast and dollar values of the global mezcal market. According to the report, the global mezcal market is projected to grow at a CAGR of 14.6% over the forecast period of 2019-2025.


Market Insight

Mezcal is a distilled alcoholic beverage that contains 55 % alcohol, mainly found in Mexico. It is made from the heart of the agave plant, called the pina from which juice is extracted and then converted into mezcal. It takes almost seven and fifteen years for the plant to mature. Mezcal is not mixed with any other liquid such as cocktail, generally drunk straight. It is exported by the two countries the United States and Japan. Additionally, numerous entrepreneurs of the U.S has teamed up with Mexican producers and sell their products in the country as well as promote its handcrafted quality. It shows Oaxacan culture strongly associated with it.


The increasing preferences of consumers which in turn has diversified manufacturer to offer organic and natural ingredients in food and beverages manufacture of this market are creating the awareness about the natural ingredients involved in products that offers taste with flavor. The raw material used to make mezcal is first roasted in firewood, which gives pleasant flavor. Thereby, growing awareness about the natural product in the beverages among the consumer boost the growth of the mezcal market. On the other hand, increasing the disposable income of the consumer also drives the growth of the market. The consumption rate of mezcal has increased due to the adoption of western culture by the people as well as spending more time on social media, usually many bars, lounges, clubs are starting. This factor increases the demand for mezcal by the consumer. Mezcal is known for health benefits such as regulating blood sugar as well as improving digestion. In addition, it contains no gluten which leads to a greater preference for this drink. The use of naturally sourced ingredients and natural sweeteners instead of sugar is the major strength of this market. Therefore, these factors propel the growth of this market. Besides, the growing trend of premiumization has increased the demand for luxury beverages that enhance the growth of the same market. The relatively low number of industry players are operating in this market and this restricts the entry of the new players. Furthermore, new regulation associated with the production of mezcal has created a pressure on stakeholders to keep up with the escalating demand for mezcal, also balancing it with sustainable business operations, yet remains one of the major restraints to this market. Moreover, celebrity backing, marketing, and promotional strategies are opening up new opportunities for stakeholders to penetrate the market as well as target the customer. Increasing the launching of the new brand of mezcal in recent years by the key players of this market offer favorable opportunities in this market in the forecast period. 


Based on the region, the global tonic market is segmented as North America, Asia Pacific, Europe, and RoW. Among all, North America holds the highest share of this market due to increasing the production of the mezcal that is highly popular here. On the other hand, Europe holds the second-largest market share in this market due to the presence of the key players in this market. Asia Pacific is expected to hold to grow at the highest CAGR in the forecast period due to the changing preference of the consumer as well as the rising disposable income of the people of this region.


Segment Covered

The report on global mezcal market covers segments such as product type, and distribution channel. On the basis of product type, the sub-markets include mezcal reposado, mezcal anejo, and mezcal joven. On the basis of distribution channel, the sub-markets include online retail stores, and offline retail stores.


Companies Profiled:

The report provides profiles of the companies in the market such as Pernod Ricard, Ilegal Mezcal, and William Grant & Sons Ltd.


Report Highlights:

The report provides deep insights into the demand forecasts, market trends, and micro and macro indicators. In addition, this report provides insights into the factors that are driving and restraining the growth in this market. Moreover, The IGR-Growth Matrix analysis given in the report brings an insight into the investment areas that existing or new market players can consider. The report provides insights into the market using analytical tools such as Porter's five forces analysis and DRO analysis of the mezcal market. Moreover, the study highlights current market trends and provides forecast from 2019-2025. We also have highlighted future trends in the market that will affect the demand during the forecast period. Moreover, the competitive analysis given in each regional market brings an insight into the market share of the leading players.

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