A recent report published by Infinium Global Research on the medicated confectionery market provides an in-depth analysis of segments and sub-segments in the global as well as regional medicated confectionery market. The study also highlights the impact of drivers, restraints, and macro indicators on the global and regional medicated confectionery market over the short term as well as long term. The report is a comprehensive presentation of trends, forecast and dollar values of the global medicated confectionery market. According to the report, the global medicated confectionery market is projected to grow at a CAGR of 3.26% over the forecast period of 2019-2025.

Market Insight

Confectionary is a rapidly growing industry. It includes various products such as sweets, candies, chocolates, and chewing gums. The specific requirement of the customers is changing industry dynamics. Medicated confectionery fulfills the demand of the consumers who need medicinal functions such as cough relief, acidity control, and oral care. The medical confectionery market is highly competitive and fragmented in nature. Only a few major players in the market including Nestlé S.A, Mondelez International, Inc., Procter & Gamble Co. accounts for a large amount of market share. The other key players in the market including Reckitt Benckiser Group plc, Perfetti Van Melle Group B.V., Wm. Wrigley Jr. company, Ricola Ltd, Herbion International Inc., Hershey Company, Meda AB and others are focusing on the strategic acquisition and product innovation to maintain their position in the market.

The growing awareness of treatment for minor ailments is majorly driving the medicated confectionery market. Hay fever, cough, and acidity are some of the common disorders experienced by the people. Non-prescribed drugs and medicated confectioneries can be used for their treatment, which in turn boost the demand for the medicated confectionery. Moreover, the expansion of over-the-counter medicated confectioneries is increasing the growth of the medicated confectionery market. The key market players are introducing new and innovative over-the-counter medicated confectioneries, which supports the growth of the market. Furthermore, the rise in the prevalence of various allergies among the population is supporting the demand for confectioneries. However, fluctuating prices of the raw materials are the major restraining factor for the growth of the medicated confectionery market. Nevertheless, the growing focus on packaging and marketing of the product is expected to offer lucrative opportunities for the key players in the medicated confectionery market.

In terms of region, North America held the highest market share, dominating the global medicated confectionery market. The dominance of the North America market attributed to growing cases of cold and cough due to low temperatures during winters, and the rising pollution due to vehicles. Moreover, the presence of the key players in the market is expected to boost the growth of the medicated confectionery market in North America.

Segment Covered

The report on the global medicated confectionery market covers segments such as type and distribution channel. On the basis of type, the sub-markets include hard boiled candies, pastilles, chewing gums, and other types. On the basis of the distribution channel, the sub-markets include convenience stores, supermarkets and hypermarkets, specialist stores, and online retail.

Companies Profiled:

The report provides profiles of the companies in the market such as Mondelez International, Inc., Nestlé SA, Procter & Gamble Co, Reckitt Benckiser Group plc, Perfetti Van Melle Group B.V., Wm. Wrigley Jr. Company, Ricola Ltd, Herbion International Inc., Hershey Company, Meda AB, and other companies.

Report Highlights:

The report provides deep insights into the demand forecasts, market trends, and micro and macro indicators. In addition, this report provides insights into the factors that are driving and restraining the growth in this market. Moreover, The IGR-Growth Matrix analysis given in the report brings an insight into the investment areas that existing or new market players can consider. The report provides insights into the market using analytical tools such as Porter's five forces analysis and DRO analysis of the medicated confectionery market. Moreover, the study highlights current market trends and provides forecast from 2019-2025. We also have highlighted future trends in the market that will affect the demand during the forecast period. Moreover, the competitive analysis given in each regional market brings an insight into the market share of the leading players.