A recent report published by Infinium Global Research on kombucha market provides in-depth analysis of segments and sub-segments in the global as well as regional kombucha market. The study also highlights the impact of drivers, restraints, and macro indicators on the global and regional kombucha market over the short term as well as long term. The report is a comprehensive presentation of trends, forecast and dollar values of global kombucha market. According to the report, the global kombucha market is projected to grow at a CAGR of 16.35% over the forecast period of 2019-2025.
Kombucha is fermented carbonated functional beverages made from black tea, sugar and kombucha culture, a symbiotic culture of bacteria, mold, yeast, and some other ingredients. For obtaining different flavors other ingredients such as citrus, coconut, flowers, fruits, herbs, roots and spices are added. The kombucha obtained at the end of the fermentation process, after four weeks. It contains anti-oxidants, enzymes, probiotics, vitamins, and vinegar. Moreover, it contains acids such as acetic, gluconic and lactic. Traditionally in China, kombucha found applications in treating inflammatory ailments and cancer. Kombucha helps in reducing headaches, stress, and weight, improving digestion and energy levels and it is a useful remedy for acne.
The increasing demand for alcoholic beverages, functional beverages, sports and energy drinks, natural and fortified drink, along with increasing awareness about the health benefits of kombucha, drive the growth of the global kombucha market. The increasing popularity of flavored kombucha products is expected to drive the growth of the kombucha market. Further, increasing occurrences of lifestyle-related health issues such as diabetes, high blood pressure, arthritis, and others are enhancing the demand for kombucha products, due to its health benefits for various medical conditions. The presence of anti-oxidants and anti-bacterial properties are making kombucha, a favorite alternative for green tea, among health-conscious people. Besides, governments are also promoting the kombucha, as a health drink, in various countries and are expected to boost the growth of the kombucha market. On the flip side, the high cost of the kombucha products is likely to restrain the growth for the global kombucha market. The new strict regulations for kombucha products in various countries will be a challenge for major players in the market. Moreover, increasing demand for fortified and functional beverages is expected to provide growth opportunities for the kombucha market, during the forecast period.
In terms of geographies, North America region dominated the kombucha market. Owing to the presence of major kombucha manufacturers in the USA, a wider range of flavors and increasing awareness about health benefits of kombucha among people are some of the boosting factors for the growth of kombucha market. Further, Asia-Pacific is the second largest market and it is expected to be the fastest growing kombucha market globally during the forecast period. In Asia Pacific region factors such as increasing demand for functional beverages and awareness about the health benefits of kombucha drives the growth of the Asian Market. In the Europe region due to the growing demand for functional beverages in Western European nations drives the growth of the kombucha market.
The report on global kombucha market covers segments such as microbial type, and flavors. On the basis of microbial type, the sub-markets include bacteria, mold, and yeast. On the basis of flavors, the sub-markets include citric, coconut, fruits, flowers, herbs, and other flavors.
The report provides profiles of the companies in the market such as Buchi Kombucha, The Hain Celestial Group, KeVita, Inc., Kosmic Kombucha, NessAlla Kombucha, Red Bull GmbH, Reed's, Inc., Revive Kombucha, Humm Kombucha, GT's Living Foods, and Other companies.
The report provides deep insights into the demand forecasts, market trends, and micro and macro indicators. In addition, this report provides insights into the factors that are driving and restraining the growth in this market. Moreover, The IGR-Growth Matrix analysis given in the report brings an insight into the investment areas that existing or new market players can consider. The report provides insights into the market using analytical tools such as Porter's five forces analysis and DRO analysis of kombucha market. Moreover, the study highlights current market trends and provides forecast from 2019-2025. We also have highlighted future trends in the market that will affect the demand during the forecast period. Moreover, the competitive analysis given in each regional market brings an insight into the market share of the leading players.
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