A recent report published by Infinium Global Research on
kombucha market provides in-depth analysis of segments and sub-segments in the
global as well as regional kombucha market. The study also highlights the
impact of drivers, restraints, and macro indicators on the global and regional
kombucha market over the short term as well as long term. The report is a
comprehensive presentation of trends, forecast and dollar values of global
kombucha market. According to the report, the global kombucha market is projected
to grow at a CAGR of 16.35% over the forecast period of 2019-2025.
Kombucha is fermented carbonated functional beverages made
from black tea, sugar and kombucha culture, a symbiotic culture of bacteria,
mold, yeast, and some other ingredients. For obtaining different flavors other
ingredients such as citrus, coconut, flowers, fruits, herbs, roots and spices
are added. The kombucha obtained at the end of the fermentation process, after
four weeks. It contains anti-oxidants, enzymes, probiotics, vitamins, and
vinegar. Moreover, it contains acids such as acetic, gluconic and lactic.
Traditionally in China, kombucha found applications in treating inflammatory
ailments and cancer. Kombucha helps in reducing headaches, stress, and weight,
improving digestion and energy levels and it is a useful remedy for acne.
The increasing demand for alcoholic beverages, functional
beverages, sports and energy drinks, natural and fortified drink, along with
increasing awareness about the health benefits of kombucha, drive the growth of
the global kombucha market. The increasing popularity of flavored kombucha products
is expected to drive the growth of the kombucha market. Further, increasing
occurrences of lifestyle-related health issues such as diabetes, high blood
pressure, arthritis, and others are enhancing the demand for kombucha products,
due to its health benefits for various medical conditions. The presence of
anti-oxidants and anti-bacterial properties are making kombucha, a favorite
alternative for green tea, among health-conscious people. Besides, governments
are also promoting the kombucha, as a health drink, in various countries and
are expected to boost the growth of the kombucha market. On the flip side, the
high cost of the kombucha products is likely to restrain the growth for the
global kombucha market. The new strict regulations for kombucha products in
various countries will be a challenge for major players in the market.
Moreover, increasing demand for fortified and functional beverages is expected
to provide growth opportunities for the kombucha market, during the forecast
In terms of geographies, North America region dominated the kombucha
market. Owing to the presence of major kombucha manufacturers in the USA, a
wider range of flavors and increasing awareness about health benefits of kombucha
among people are some of the boosting factors for the growth of kombucha market.
Further, Asia-Pacific is the second largest market and it is expected to be the
fastest growing kombucha market globally during the forecast period. In Asia
Pacific region factors such as increasing demand for functional beverages and
awareness about the health benefits of kombucha drives the growth of the Asian
Market. In the Europe region due to the growing demand for functional beverages
in Western European nations drives the growth of the kombucha market.
The report on global kombucha market covers segments such as
microbial type, and flavors. On the basis of microbial type, the sub-markets
include bacteria, mold, and yeast. On the basis of flavors, the sub-markets
include citric, coconut, fruits, flowers, herbs, and other flavors.
The report provides profiles of the companies in the market
such as Buchi Kombucha, The Hain Celestial Group, KeVita, Inc., Kosmic
Kombucha, NessAlla Kombucha, Red Bull GmbH, Reed's, Inc., Revive Kombucha, Humm
Kombucha, GT's Living Foods, and Other companies.
The report provides deep insights into the demand forecasts,
market trends, and micro and macro indicators. In addition, this report
provides insights into the factors that are driving and restraining the growth
in this market. Moreover, The IGR-Growth Matrix analysis given in the report
brings an insight into the investment areas that existing or new market players
can consider. The report provides insights into the market using analytical
tools such as Porter's five forces analysis and DRO analysis of kombucha
market. Moreover, the study highlights current market trends and provides
forecast from 2019-2025. We also have highlighted future trends in the market
that will affect the demand during the forecast period. Moreover, the
competitive analysis given in each regional market brings an insight into the
market share of the leading players.