A recent report published by Infinium Global Research on the guanabana market provides in-depth analysis of segments and sub-segments in the global as well as regional guanabana market. The study also highlights the impact of drivers, restraints, and macro indicators on the global and regional guanabana market over the short term as well as long term. The report is a comprehensive presentation of trends, forecast and dollar values of the global guanabana market. According to the report, the global guanabana market is projected to grow at a CAGR of 10.9% over the forecast period of 2019-2025.

Market Insight

Guanabana is a large, crooked heart-shaped fruit having small spike-like protrusions. It has dark-green skin and it turns yellowish-green when ripe. Guanabana is known as the Graviola or the Soursop.  Various parts of the guanabana tree are used in the medical sector to treat ailments such as asthma, heart disease, liver problems, and arthritis.

The rising use of guanabana to fight against bacterial and fungal infections drives the growth of the guanabana market. This fruit is a natural remedy against cancerous cells. Additionally, it is effective in lowering high blood pressure and aiding depression, nervous disorders, and stress. The rise in demand for guanabana in making sweet beverages stimulates the growth of the guanabana market. This fruit is also ideal for processing and preservation. The juice made from the pulp of guanabana is used to make ice-creams, mousse, sorbets, and custards. It is mixed with alcohol to make a cocktail. The pulp of guanabana is frozen and eaten and also used to create syrups, jellies, and nectar. Manufacturers are focusing on making the guanabana drinks gluten-free and vegan. The rising efforts of companies in the guanabana market to introduce natural ingredients to have a positive impact on market growth. Further, the increasing demand for lemonade gourmets is one of the factors leading to the growth of the guanabana market. The rising awareness about the guanabana encourages cafes and restaurants to innovate and experiment with new flavors and recipes in beverages that involve guanabana. Additionally, the high market competitiveness and increasing interest in health-related products are leveraging the demand for clean label functional ice cream products. The companies are adopting various innovative production technologies that bolster the adoption of ice creams containing guanabana. The growing prominence of guanabana in dairy products led to the expansion of the guanabana market. High dietary fiber, intense color, and exotic flavor of guanabana are grabbing the attention of dairy producers. On the flip side, the shorter shelf life of guanabana hampers the growth of the market. Moreover, various new product launches with guanabana create several growth opportunities in the global guanabana market.

Geographically, the global guanabana market is divided into North America, Asia-Pacific, Europe, and the Rest of the World. North America is anticipated to hold a dominant share in the global guanabana market. The demand for guanabana in their fresh state and surge in demand for frozen pulp form or guanabana juice in North America drives the growth of the guanabana market in the region. Asia-Pacific region is expected to have healthy CAGR in the global guanabana market over the forecast period. The availability of guanabana in the high-quality state with the best price in countries such as China led to the expansion of the guanabana market in Asia-Pacific. Europe has significant growth opportunities in the global guanabana market owing to the rise in demand for the products with guanabana.

Segment Covered

The report on global guanabana market covers segments such as form, end-use, and distribution channel. On the basis of form, the sub-markets include raw, and processed. On the basis of end-use, the sub-markets include cosmetics and personal care, food processing industry, nutraceuticals/ pharmaceuticals, household/retail, and other end-users. On the basis of distribution channel, the sub-markets include independent grocery stores, hypermarket/ supermarkets, direct selling, and other channels.

Companies Profiled:

The report provides profiles of the companies in the market such as Now Health Group Inc., Goya Foods, Inc., Jumex Group, Sunshine Naturals, Frutco AG, Flavorah FLV, Austrofood Cia Ltda., Amelia Organic Products, Murugan Pharmacy, Specialty Produce, and Other companies.

Report Highlights:

The report provides deep insights into the demand forecasts, market trends, and micro and macro indicators. In addition, this report provides insights into the factors that are driving and restraining the growth in this market. Moreover, The IGR-Growth Matrix analysis given in the report brings an insight into the investment areas that existing or new market players can consider. The report provides insights into the market using analytical tools such as Porter's five forces analysis and DRO analysis of the guanabana market. Moreover, the study highlights current market trends and provides forecast from 2019-2025. We also have highlighted future trends in the market that will affect the demand during the forecast period. Moreover, the competitive analysis given in each regional market brings an insight into the market share of the leading players.