A recent report published by Infinium Global Research on functional beverage market provides in-depth analysis of segments and sub-segments in the global as well as regional functional beverage market. The study also highlights the impact of drivers, restraints, and macro indicators on the global and regional functional beverage market over the short term as well as long term. The report is a comprehensive presentation of trends, forecast and dollar values of the global functional beverage market. According to the report, the global functional beverage market is projected to grow at a CAGR of 6.35% over the forecast period of 2019-2025.
Functional beverages are non-alcoholic drinks with specific health benefits which keeps the body hydrated and provide overall nutrients. These beverages are ready to drink beverages and contain some of the common ingredients such as vitamins, herbs, amino acids, minerals, and additional raw fruits or vegetables. Further, these functional beverages provide several health-related benefits such as establish an immune system, manages cholesterol level, improves the health of the bone, heart, and other benefits connected with eye and vision. Several common functional beverages include sports & performance drinks, yogurt & dairy drinks, enhanced fruit drinks & juices, and ready to drink teas.
Increasing consumers demand energy drinks in the sports sector and rising demand for convenience beverages are enhancing factors for the growth of the functional beverage market. As per the May 2017 report by market research group Mintel, the U.S. energy shot and energy drink sales grew by 5.8 %t in 2016. Further, growing health care awareness, busy lifestyles, and innovative flavors in beverages are boosting the demand for health-related functional beverage and drinks market. Addition to this, functional drinks are alternatives to traditional supplements. Many key players are focusing on an escalating product portfolio that addresses the use of natural ingredient and advancement in technologies in a functional beverage. The demand for clean labeling from consumers is rising and this also supports the growth of the market. Besides, the consumers who are looking forward to losing weight prefer ready to drink tea and fruit/ vegetable juices which contain natural food/beverage and low-calorie natural sweeteners. This factor fuels the growth of the market. Moreover, increasing health awareness regarding the consumption of functional beverage are leading the growth opportunity of this market over the forecast period. On the contrary, the high cost of functional beverage as compared with traditional drinks can limit the growth of the functional beverage market.
As per the geographies, North America holds the largest market share in the functional beverage market followed by Asia-Pacific region. In the North America region, the U.S is the major contributor that boost the growth for the North America region. Owing to a busy lifestyle, work culture, growing athletic administration and increasing health awareness among all age group consumers are driving the growth for functional beverage market in the North America region. Further, in the Asia-Pacific the region, potential countries such as India, China, and Australia are attracting the functional beverage market. Besides, changing lifestyle, economic growth, and a growing number of health-conscious consumers in developing and developed nations are boosting the growth for the functional beverage market.
The report on global functional beverage market covers segments such as product type and distribution channels. On the basis of product type, the sub-markets include dairy based beverage, energy drinks, enhanced water, functional fruit and vegetable juices, sports & performance drink, and RTD tea & coffee. On the basis of distribution channels, the sub-markets include convenience stores, pharmacies, online retail, and supermarket/hypermarket.
The report provides profiles of the companies in the market such as RED BULL, Nestlé S.A, The Coca-Cola Company, PepsiCo, Inc., Ocean Spray, Mondelēz International, Inc., Fonterra Co-operative Group Limited, Del Monte Food, Inc, Keurig Dr Pepper, and The Hain Celestial Group.
The report provides deep insights into the demand forecasts, market trends, and micro and macro indicators. In addition, this report provides insights into the factors that are driving and restraining the growth in this market. Moreover, The IGR-Growth Matrix analysis given in the report brings an insight into the investment areas that existing or new market players can consider. The report provides insights into the market using analytical tools such as Porter's five forces analysis and DRO analysis of functional beverage market. Moreover, the study highlights current market trends and provides forecast from 2019-2025. We also have highlighted future trends in the market that will affect the demand during the forecast period. Moreover, the competitive analysis given in each regional market brings an insight into the market share of the leading players.
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