A recent report published by Infinium Global Research on the fruit juice powder market provides an in-depth analysis of segments and sub-segments in the global as well as regional fruit juice powder market. The study also highlights the impact of drivers, restraints, and macro indicators on the global and regional fruit juice powder market over the short term as well as long term. The report is a comprehensive presentation of trends, forecast and dollar values of the global fruit juice powder market. According to the report, based on the current impact of the COVID-19 outbreak, the global fruit juice powder market is projected to grow at a CAGR of 4% from USD 15.2 billion in 2020 to USD 19.8 billion in 2026 during the forecast period of 2020 - 2026.
Fruit juice powder is made from natural extracts and from the pulps of the fruits. It also consists of juice concentrates with a carrier. The steps for making a fruit juice powder include sorting, grading, cleaning, juice extraction, filtration, juice concentration, and drying. Fruit juice powders make juices of seasonal fruits available throughout the year. They are easy and instant to make and can even be made by small children. They offer different tastes and flavors and are also healthy for the body. Fruit juice powder finds its application in a variety of industries such as food and beverage, pharmaceuticals, and others. Most of the fruit juice powders are water soluble and thus can be made instantly. They come in various packs, quantities, and sizes. The growth of the fruit juice powder market is driven by many factors.
The growing awareness regarding a healthy lifestyle is fuelling the demand in the market. People are paying great attention to the food they consume. Thus, they are consuming naturally made drinks and food that have more natural and organic content. Fruit juice powders have several health benefits such as strengthens the bone structure, assists the body in repairing itself, and enhances blood flow after a workout, they have low sugar intake and improves the immunity of the body. The growing food and beverage industry is also driving the market. Fruit juice powders have various applications in the food and beverage industry such as they are used in puffed foods, baking food, and production of pan food, main ingredients in water-soluble beverages, and many others. The growing demand from pharmaceutical industries is also driving the market. They are also used in capsule pills, in health products, in health medicine, also they are used in infant or baby food and medicines, used in pills, and also used in products of supplementary diet. The only thing that restrains the market is the high prices of these products. The high prices discourage the common masses to buy these products and affect the demand. The new and innovative products in the markets such as the blend of several fruits are expected to provide new opportunities to the market.
The effects of Covid-19 pandemic were felt by every industry. The fruit juice powder market also experienced its effects. The disrupted supply of raw materials to the production facilities manufacturing fruit juice powders created a shortfall in inventories. Also as the sales for these products in the modern retail channels decreased due to the shift towards consumption of fresh fruits. The demand in the market saw a temporary decline. Though the market is recovering as economies are opening up and returning to normalcy but still, the successive wave of the Covid-19 virus will affect the market for a long period of time.
North America is expected to be the largest revenue-generating region in the market followed by Europe. Asia-Pacific is expected to grow at the fastest rate in the market. North America has the presence of major fruit juice powder manufacturers such as The Green Labs LLC, Campbell Soup Company, and Mondelz International. Also, the health consciousness and consumption of healthy and natural foods and beverages are high among people. The people have a high standard of living and also they have high spending power. Europe also has the presence of major manufacturers such as Nestle SA and Danone. Asia-Pacific is home to the most populous and fastest-growing economies such as India and China. The standard of living of people is increasing as the region is experiencing economic prosperity. The fruit juice powder manufacturing companies from the region are rapidly increasing their footprint in the global market.
The report on the global fruit juice powder market covers segments such as type, application, and distribution channel. On the basis of type, the sub-markets include apple fruit powder, lemon juice powder, kiwifruit juice powder, cranberry juice powder, strawberry juice powder, grape juice powder, and others. On the basis of application, the sub-markets include food and beverage, pharmaceuticals and medical, and others. On the basis of distribution channel, the sub-markets include supermarkets/hypermarkets, online platforms, convenience stores, retailers, and others.
The report provides profiles of the companies in the market such as Döhler GmbH, Mondelz International, The Green Labs LLC, Nestle SA, Campbell Soup company, Kraft Heinz, Danone, Foods and Inns, and Global Herbitech.
The report provides deep insights into the demand forecasts, market trends, and micro and macro indicators. In addition, this report provides insights into the factors that are driving and restraining the growth in this market. Moreover, The IGR-Growth Matrix analysis given in the report brings an insight into the investment areas that existing or new market players can consider. The report provides insights into the market using analytical tools such as Porter's five forces analysis and DRO analysis of the fruit juice powder market. Moreover, the study highlights current market trends and provides forecast from 2020-2026. We also have highlighted future trends in the market that will affect the demand during the forecast period. Moreover, the competitive analysis given in each regional market brings an insight into the market share of the leading players.