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Published Date: August, 2017

Energy Drinks Market: Global Industry Analysis, Trends, Market Size and Forecasts up to 2023


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A recent report published by Infinium Global Research on energy drinks market provides in depth analysis of segments and sub-segments in global as well as regional energy drinks market. The study also highlights the impact of drivers, restraints and macro indicators on the global and regional energy drinks market over the short term as well as long term. The report is a comprehensive presentation of trends, forecast and dollar values of global energy drinks market. According to report the global energy drinks market is projected to grow at a CAGR of 6.2% over the forecast period of 2017-2023.

Raising health concerns and growing popularity of energy drinks are expected to boost the energy drinks market over the forecast period. Furthermore, significant growth in number of athlete and sports persons is likely to support the growth in this market in the near future. Energy drinks are being marketed as an important alternative to carbonated drinks therefore; there is a significant increase in the number of people switching from carbonated drinks to energy drinks over the last few years. Furthermore, energy drinks are gaining popularity among all the age groups due to the health benefits associated with them. One of the major restrains that is likely to limit the growth in this market is certain energy drinks including popular ones contain ingredients that are potentially harmful to children. Moreover, alcoholic energy drinks pose side effects on health hence are expected to experience sluggish growth over the forecast period. This in turn is likely to hamper the market size of energy drinks market in the world.

 

Figure 1: Global Energy Drinks Market by Value 2015-2023

Global Energy Drinks Market

 

Segment Covered

The report on global energy drinks market covers segments such as, product type, end users and distribution channels. On the basis of product type the global energy drinks market is categorized into alcoholic and non-alcoholic. On the basis of end users the global energy drinks market is categorized into teenagers, adults and geriatric population. On the basis of distribution channels the global energy drinks market is categorized into on-trade and off-trade & direct selling.

 

Geographic Coverage

The report provides regional analysis covering geographies such as North America, Europe, Asia-Pacific, Latin America, and Rest of the World. In this section the key trends and market size for each geography is provided over the period of 2015-2023.

 

Figure 2: Global Energy Drinks Market by Region, CAGR % 2017-2023

Global Energy Drinks Market

 

The countries covered in the North America region include the U.S., Canada, and Mexico; while Asia-Pacific includes China, Japan, India, South Korea, Malaysia, and among others. Moreover, Germany, U.K., France, Spain, and Rest of Europe are included in the European region. The U.S. drives the growth in the North America region as it is the largest market in the region. The Asia-pacific region offers a substantial potential for the market growth owing to rapid growth in markets such as India and China.  The APAC region is projected to experience a growth at a CAGR of x.x% over the period of 2017-2023.

 

Companies Profiled:

The report provides profiles of the companies in the global energy drinks market such as, Red Bull GmbH, Hansen Natural Corp, Rockstar Inc., The Coca- Cola Company, PepsiCo and Others.

 

Report Highlights:

The report provides deep insights on demand forecasts, market trends and micro and macro indicators. In addition, this report provides insights on the factors that are driving and restraining the global energy drinks market. Moreover, IGR-Growth Matrix analysis given in the report brings an insight on the investment areas that existing or new market players can consider. The report provides insights into the market using analytical tools such as Porter's five forces analysis and DRO analysis of energy drinks market.

Moreover, the study highlights current market trends and provides forecast from 2017-2023. We also have highlighted future trends in the energy drinks market that will impact the demand during the forecast period. Moreover, the competitive analysis given in each regional market brings an insight on the market share of the leading players. This report will help manufacturers, suppliers and distributors of the energy drinks market to understand the present and future trends in this market and formulate their strategies accordingly.

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