A recent report published by Infinium Global Research on the e-liquid market provides in-depth analysis of segments and sub-segments in the global as well as regional e-liquid market. The study also highlights the impact of drivers, restraints, and macro indicators on the global and regional e-liquid market over the short term as well as long term. The report is a comprehensive presentation of trends, forecast and dollar values of the global e-liquid market. According to the report, the global e-liquid market is projected to grow at a CAGR of 16.4% over the forecast period of 2019-2025.

Market Insight

E-liquid is emerging as a solution to reduce smoking. It is also known as vape juice. It is a blend of nicotine, flavoring agent, and base liquid. It does not produce smoke and thus prevents passive smoking. Different flavors are used in e-liquid such as mint and menthol, chocolate, fruits, and nuts. These are used in e-cigarettes that reduce the risk of lung disorders.

E-liquids are rapidly used in vaporizers and e-cigarettes. The rising trend of eco-friendly vaping and e-cigarettes drives the growth of the e-liquid market. Eco-friendly vaping eliminates an environmental load of disposing of a large volume of discarded cigarette butts. It reduces the issue of deforestation and minimizes the degradation of the environment caused due to the cultivation of tobacco. Further, vaping helps smokers to reduce the intake of tar and nicotine that led smokers to quit smoking partially or completely. Such benefits leverage the demand for liquid nicotine in the e-liquid market. Eco-friendly vaping removes an environmental load of disposing of massive volumes of discarded cigarette butts. Additionally, the rising awareness about safe flavors in e-liquid propels the growth of the e-liquid market.  The advancement in pod vaping technology has a positive impact on the growth of the e-liquid market. Furthermore, the growing adoption of e-liquid in the form of vape mods, pod vapes, and vape pens as a safe alternative to conventional cigarettes will augment the expansion of the e-liquid market. E-liquid is made with natural extraction method leading to the popularity of the market. These products are free from chemical additives and offer a pure taste of nicotine made from natural nicotine leaves. The rising demand for natural and plant-derived products boosts the market expansion. On the flip side, the adverse effects of toxic chemicals developed through contact of e-liquid with other ingredients hamper the growth of the e-liquid market. Strict government regulations about the use of e-cigarettes hinder the growth of the e-liquid market. Moreover, the development of new flavors in the production of improved e-liquid creates several opportunities in the global e-liquid market.

Geographically, the global E-liquid market is divided into North America, Asia-Pacific, Europe, and the Rest of the World. North America is expected to hold a prominent share in the global e-liquid market. The presence of major market players and the rising popularity of vape devices in the North America region drive the growth of the e-liquid market in the region. Asia-Pacific region is growing in the global e-liquid market with a healthy CAGR over the forecast period. The increasing adoption of vape flavors and e-cigarettes and the surge in the number of patients with lung cancers caused due to tobacco smoking in Asia-Pacific propel the expansion of the e-liquid market in the region. Europe has lucrative growth opportunities in the global e-liquid market owing to the growing e-cigarette industry in Europe.

Segment Covered

The report on global e-liquid market covers segments such as flavor, base, and sales channel. On the basis of flavor, the sub-markets include mint and menthol, original tobacco, dessert, fruits and candy, chocolate, and other flavors. On the basis of base, the sub-markets include propylene glycol, pg& vg, and vegetable glycerin. On the basis of sales channel, the sub-markets include supermarkets/ hypermarkets, specialty stores, online retail, and other channels.

Companies Profiled:

The report provides profiles of the companies in the market such as Mig Vapor LLC, VaporFi, Inc., Nicopure Labs LLC, Black Note, VistaVapors, Inc., Fuggin Vapor Co., ZampleBox, LLC, Humble Juice Co., USA Vape Lab, Savage Enterprises, LLC, and Other companies.

Report Highlights:

The report provides deep insights into the demand forecasts, market trends, and micro and macro indicators. In addition, this report provides insights into the factors that are driving and restraining the growth in this market. Moreover, The IGR-Growth Matrix analysis given in the report brings an insight into the investment areas that existing or new market players can consider. The report provides insights into the market using analytical tools such as Porter's five forces analysis and DRO analysis of e-liquid market. Moreover, the study highlights current market trends and provides forecast from 2019-2025. We also have highlighted future trends in the market that will affect the demand during the forecast period. Moreover, the competitive analysis given in each regional market brings an insight into the market share of the leading players.