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Published Date: November, 2018

Beer Market (Type - Lager, Ale, Stout & Porter, Malt, and Others; Category - Popular Priced, Premium, and Super Premium; Packaging - Glass, Pet Bottle, Metal Can, and Others; Production - The Macro Brewery, Microbrewery, and Craft Brewery): Global Industry Analysis, Trends, Size, Share and Forecasts to 2024


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A recent report published by Infinium Global Research on beer market provides in-depth analysis of segments and sub-segments in global as well as regional beer market. The study also highlights the impact of drivers, restraints, and macro indicators on the global and regional beer market over the short term as well as long term. The report is a comprehensive presentation of trends, forecast and dollar values of the global beer market. According to the report, the global beer market is projected to grow at a CAGR of 2.3% over the forecast period of 2018-2024.


Beer Market



Beer is a form of alcoholic drink. It is made by using numerous grains through the fermentation process. Its brewing process starts with malted barley, which is called malt. During the beer's brewing process, fermentation of starch sugar produces ethanol and carbonation for the beer. In the modern era, beer is prepared with hops and other alternatives for different taste purpose. The hops add bitterness and other modern flavors to the beer. Additionally, hops work as a preservative and stabilizers for beer, and helps to keep the beer intact for a long time. Manufacturers add other flavoring agents such as fruits, herbs, and flowers to bring different taste and flavor in the beer. These flavoring agents are also used as a substitute for hops. In domestic brewing of beer, natural carbonation effect has an adverse impact on beer, which makes beer unsuitable for the commercial purpose. In commercial brewing of beer, natural carbonation effect is removed through the forced carbonation process.  There are several types of beer on the basis of ingredients, flavor and brewing process. Ale and Lager are most commercially consumed beer. The basic difference between these two types of beer is the temperature on which they are fermented. Ale is fermented at a high temperature (60°-80°F), but the Lager is fermented at a low temperature (45°-60°F).

 

In the last few years, consumption of beer related product is growing due to growing disposable income among new and middle-class consumers.  These new and middle-class consumers are more mobile as compare to their old generation and willing to taste different type of edible items. Additionally, the influence of western and corporate culture is helping to grow this market in the developing economies. As per the United Nation forecast, by the end of 2030, there would be 1.3 billion youth around the globe, which indicate a better business opportunity for the beer market in the near future.  Additionally, consolidation effort by the big manufacturers and distributors for on-premise distribution is helping to grow this market in the potential area and adding new consumers. Presently, the world is witnessing fast cultural change. Several youths in developing nations are adopting the western culture and food habit, which is helping to grow this market in developing countries. Further, marketing tactics adopted by big beer manufacturing and distribution companies are transforming the perception of beer related products from the rest of the alcoholic products. This strategy is helping to psychologically attract youth consumers towards it. This is helping them to know more about the beer products and preparing an aware consumer segment, which is working as an opportunity for the beer market. The stringent taxation system for beer and other alcoholic product is obstructing the growth of this market in the developing countries. Additionally, the availability of other non-alcoholic beverages and alcoholic products is another restraint of this market.

 

Among the regions, Europe region dominates the beer market followed by North America. The growth in the Europe region is mainly attributed owing to the presence of a large number of beer brewing companies. Additionally, the increasing number of beer bar or pub in the new areas in Europe is helping to grow this market in this region. Additionally, government supportive rules and regulation is helping to grow sustainably this market in Europe. In the North America region, U.S holds the major market share in the North America beer market. Additionally, the presence of major beer brewing companies in this area is facilitating the growth of this market in the North America region. Asia Pacific region is anticipated to grow at the fastest rate during the forecast period, 2018-2024. The growth in this region is mainly attributed owing to rising disposable income among youth and middle-class consumers, which is translating into growing demand for beer among the young population. However, the lack of the proper distribution channel of beer products in the developing countries is restricting the growth of this market in developing countries.


Segment Covered

The report on the global beer market covers segments such as type, category, packaging, and production. On the basis of type, the global beer market is categorized into lager, ale, stout & porter, malt, and others. On the basis of category, the global beer market is categorized into popular priced, premium, and super premium. On the basis of packaging, the global beer market is categorized into glass, pet bottle, metal can, and others. On the basis of production, the global beer market is categorized into the macro brewery, microbrewery, and craft brewery.

 

Geographic Coverage

The countries covered in the North America region include the U.S., Canada, and Mexico; while the Asia-Pacific region includes countries such as China, Japan, India, South Korea, Malaysia, and among others. Moreover, Germany, U.K., France, Spain, and Rest of Europe are the major markets included in the European region. The U.S. drives the growth in the North America region, as it is the largest market in the region. In the Asia-pacific region, rapid industrial growth in India and China offer substantial potential for the growth in the beer market. As a result, the APAC region is projected to experience growth at a CAGR of x.x% over the forecast period 2018-2024.

 

Companies Profiled:

The report provides profiles of the companies in the global beer market such as Anheuser-Busch InBev, Beijing Enterprises Holdings Limited, Carlsberg Breweries A/S, Diageo, Dogfish Head Craft Brewery Inc., Heineken N.V., UTAH BREWERS COOPERATIVE, Sierra Nevada Brewing Co., The Boston Beer Company., and UNITED BREWERIES LIMITED.

 

Report Highlights:

The report provides deep insights into demand forecasts, market trends, and micro and macro indicators. In addition, this report provides insights into the factors that are driving and restraining the global beer market. Moreover, IGR-Growth Matrix analysis given in the report brings an insight into the investment areas that existing or new market players can consider. The report provides insights into the market using analytical tools such as Porter's five forces analysis and DRO analysis of beer market. Moreover, the study highlights current market trends and provides forecast from 2018-2024. We also have highlighted future trends in the beer market that will impact the demand during the forecast period. Moreover, the competitive analysis given in each regional market brings an insight into the market share of the leading players. This report will help manufacturers, suppliers, and distributors of the beer market to understand the present and future trends in this market and formulate their strategies accordingly.

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