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Published Date: November, 2018

Beer Market (Type - Lager, Ale, Stout & Porter, Malt, and Others; Category - Popular Priced, Premium, and Super Premium; Packaging - Glass, Pet Bottle, Metal Can, and Others; Production - The Macro Brewery, Microbrewery, and Craft Brewery): Global Industry Analysis, Trends, Size, Share and Forecasts to 2024


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A recent report published by Infinium Global Research on beer market provides in-depth analysis of segments and sub-segments in global as well as regional beer market. The study also highlights the impact of drivers, restraints, and macro indicators on the global and regional beer market over the short term as well as long term. The report is a comprehensive presentation of trends, forecast and dollar values of the global beer market. According to the report, the global beer market is projected to grow at a CAGR of 2.3% over the forecast period of 2018-2024.


Beer Market


Market Insight

Beer is one of the oldest and most widely consumed alcoholic drinks in the world, and the third most popular drink overall after water and tea. Beer is brewed from cereal grains-most commonly from malted barley, wheat, maize (corn), and rice and others. During the brewing process, fermentation of the starch sugars in the wort produces ethanol and carbonation in the resulting beer. Most modern beer is brewed with hops, which add bitterness and other flavors and act as a natural preservative and stabilizing agent. Other flavoring agents such as fruit, herbs, may be included or used instead of hops. In commercial brewing, the natural carbonation effect is often removed during processing and replaced with forced carbonation. There are various types of beers available in the market; among which, ale and lager are the two most commercially consumed beers. The primary difference between a lager and ale is the temperature level at which they are fermented. The ale is brewed at high temperature (60°-80°F), whereas, lagers are brewed at a lower temperature (45°-60°F).

 

The consumption of beer has augmented in recent years due to a rise in disposable income and an increase in consumer preferences for beer over other alcoholic beverages. In addition, the surge in female consumers, and the unprecedented rise in youth population with a deep pocket are boosting the growth of the beer market. According to the United Nations (2013) World Population Prospect, the global youth population is anticipated to reach 1.3 billion by 2030. Moreover, consolidation of on-premises distribution channels further supplements the market growth. Moreover, cultural changes and the adoption of western culture have influenced the perception of consumers toward alcoholic beverages, especially beer. However, taxations and higher excise duties on imported as well as local beer hamper the growth of the beer market. Nevertheless, the beer industry offers numerous growth opportunities in the near future, owing to the introduction of naturally sweetened and non-alcoholic beer. Additionally, growing awareness among consumer about the health benefits of beer is helping to support the sustainable growth of this market.

 

Among the regions, Europe region dominates the beer market followed by North America. The growth in the Europe region is mainly attributed owing to increasing consumption of different types of beer. Favorable government regulation in countries like Belgium and the U.K is adding fuel to the growth of beer in the European market. In the North America region, U.S holds the major market share in the North America beer market. Additionally, the presence of major beer brewing companies is facilitating the growth of this market in the North America region. Asia Pacific region is anticipated to grow at the fastest rate during the forecast period, 2018-2024. The growth in this region is mainly attributed owing to rising disposable income and growing demand for beer among the young population. Moreover, increasing disposable income followed by increasing consumption of craft beers is another factor boosting the growth of the beer market. However, lack of the proper distribution channel of beer and high tax on beer product is a major barrier to the growth of the beer market.

 

Segment Covered

The report on global beer market covers segments such as type, category, packaging, and production. On the basis of type, the global beer market is categorized into lager, ale, stout & porter, malt, and others. On the basis of category, the global beer market is categorized into popular priced, premium, and super premium. On the basis of packaging, the global beer market is categorized into glass, pet bottle, metal can, and others. On the basis of production, the global beer market is categorized into the macro brewery, microbrewery, and craft brewery.

 

Geographic Coverage

The countries covered in the North America region include the U.S., Canada, and Mexico; while the Asia-Pacific region includes countries such as China, Japan, India, South Korea, Malaysia, and among others. Moreover, Germany, U.K., France, Spain, and Rest of Europe are the major markets included in the European region. The U.S. drives the growth in the North America region, as it is the largest market in the region. In the Asia-pacific region, rapid industrial growth in India and China offer a substantial potential for the growth in the beer market. As a result, the APAC region is projected to experience a growth at a CAGR of x.x% over the forecast period 2018-2024.

 

Companies Profiled:

The report provides profiles of the companies in the global beer market such as Anheuser-Busch InBev, Beijing Enterprises Holdings Limited, Carlsberg Breweries A/S, Diageo, Dogfish Head Craft Brewery Inc., Heineken N.V., UTAH BREWERS COOPERATIVE, Sierra Nevada Brewing Co., The Boston Beer Company., and UNITED BREWERIES LIMITED.

 

Report Highlights:

The report provides deep insights into demand forecasts, market trends, and micro and macro indicators. In addition, this report provides insights into the factors that are driving and restraining the global beer market. Moreover, IGR-Growth Matrix analysis given in the report brings an insight into the investment areas that existing or new market players can consider. The report provides insights into the market using analytical tools such as Porter's five forces analysis and DRO analysis of beer market. Moreover, the study highlights current market trends and provides forecast from 2018-2024. We also have highlighted future trends in the beer market that will impact the demand during the forecast period. Moreover, the competitive analysis given in each regional market brings an insight into the market share of the leading players. This report will help manufacturers, suppliers, and distributors of the beer market to understand the present and future trends in this market and formulate their strategies accordingly.

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