A recent report published by Infinium Global Research on IP
geolocation solutions market provides an in-depth analysis of segments and
sub-segments in the global as well as regional IP geolocation solutions market.
The study also highlights the impact of drivers, restraints, and macro
indicators on the global and regional IP geolocation solutions market over the
short term as well as long term. The report is a comprehensive presentation of
trends, forecast and dollar values of the global IP geolocation solutions market.
According to the report, the global IP geolocation solutions market is
projected to grow at a healthy CAGR over the forecast period of 2019-2025.
IP geolocation solutions include software used to match an
IP address to a geographic location. Every device having internet access has an
IP address. It often indicates the general geographic location of the device.
It also provides additional data about IP addresses that include connection
type and ISP.
The rising demand for detecting suspicious activity and
anonymizers drives the growth of the IP geolocation solutions market. IP
geolocation software detects suspicious activities such as an abnormal number
of users from a single IP address. Additionally, increasing government initiatives
intended to keep sensitive data within borders of the nation will augment the
growth IP geolocation solutions market. The rising use of IP geolocation
solutions by the companies doing business on the internet contributes to the
growth of the market. Furthermore, the increasing use of IP geolocation
solutions in marketing to customize messaging, advertisements, and provide
language localization clues will augment the expansion of the market. The
demand for IP geolocation solutions in geopolitical applications escalates
market growth. It helps the academic researcher to examine traceroute paths
that enable them to understand the international boundaries and identify the
cases of traffic detours through surveillance states. The information generated
from IP geolocation software enables analytics tools to give more insight into
the user and customer's location. It allows marketers to take more targeted
action. The increasing demand for IP geolocation solutions to improve the
security of online shopping boosts the market growth. In addition, the use of IP
geolocation information to estimate tax and shipping costs and customize
offers, pricing promotions complement the growth of the IP geolocation
solutions market. On the flip side, inaccurate IP geolocation information
creates problems hampering the growth of the IP geolocation solutions market.
Moreover, technological development promotes the application of IP geolocation
solutions in various sectors creating several growth opportunities for the
Geographically, the global IP geolocation solutions market
is divided into North America, Asia-Pacific, Europe, and the Rest of the World.
Asia-Pacific region is expected to hold a significant share in the global IP
geolocation solutions market. The growing adoption of IP geolocation solutions
in business and other types of applications owing to benefits provided by it
contributes to the development of the IP geolocation solutions market in the
Asia-Pacific region. North America has a healthy CAGR in the global IP geolocation
solutions market over the forecast period. The growing number of internet users
and rising accuracy levels of IP geolocation at the country level in North
America drives the growth of the IP geolocation solutions market in the region.
Europe has substantial growth in the global IP geolocation solutions market.
The increasing use of IP geolocation solutions in various business led the
market growth in Europe. In addition, as per the GDPR Regulation (EU)
applicable from May 2016, data protection standards of EU member states are
harmonized. It is focused on lawful, fair and transparent processing of
personal data and ensures appropriate security.
The report on global IP geolocation solutions market covers
segments such as type, and application. On the basis of type, the sub-markets
include specialty IP geolocation service, and broad IP geolocation service. On
the basis of application, the sub-markets include educational use, financial
use, commercial use, medical use, and other applications.
The report provides profiles of the companies in the market
such as Google Cloud, Neustar, Inc., Advanced Geolocation SoGeopointe
LLClutions LLC, Geopointe LLC, Abeeway SAS, Pajat Solutions, Ltd., TIBCO
Engage, HERE Technologies, Pitney Bowes Inc., SafeGraph Inc., and Other
The report provides deep insights into the demand forecasts,
market trends, and micro and macro indicators. In addition, this report
provides insights into the factors that are driving and restraining the growth
in this market. Moreover, The IGR-Growth Matrix analysis given in the report
brings an insight into the investment areas that existing or new market players
can consider. The report provides insights into the market using analytical
tools such as Porter's five forces analysis and DRO analysis of IP geolocation
solutions market. Moreover, the study highlights current market trends and
provides forecast from 2019-2025. We also have highlighted future trends in the
market that will affect the demand during the forecast period. Moreover, the
competitive analysis given in each regional market brings an insight into the
market share of the leading players.