A recent report published by Infinium Global Research on variable data printing market provides an in-depth analysis of segments and sub-segments in the global as well as regional variable data printing market. The study also highlights the impact of drivers, restraints, and macro indicators on the global and regional variable data printing market over the short term as well as long term. The report is a comprehensive presentation of trends, forecast and dollar values of the global variable data printing market. According to the report, the global variable data printing market is projected to grow at a CAGR of 16.46% over the forecast period of 2019-2025.
Label printing is a huge market with the majority of the players providing labels for various end-users. Variable data printing is one of the types of label printing, where customized and flexible data is printed on the labels. The variable data printing is gaining popularity due to its facility of personalized marketing and differentiation. The variable data printing market is relatively new and the major players including Hewlett-Packard Company, 3M Company, Canon Inc., Xerox Corporation, Quad/Graphics Inc., Cenveo Corporation and others are still exploring the market. New product launch is the major business strategy employed by the key players in the market for their growth.
The growing printing industry is majorly driving the variable data printing market. New technological advancements and demand from various industries are driving the growth of the printing industry, which in turn supports the growth of the variable data printing market. Moreover, the increase in demand form pharmaceutical and food & beverage sectors is expanding the demand for variable data printed labels. The growing demand for packaged and convenience food coupled with increased sales of pharmaceuticals has augmented the demand for variable data printing. However, the emergence of technology to print directly on packages is the major restraining factor for the growth of the variable data printing market. Nevertheless, the innovative product and technological advancements for the development of new printing techniques for printing are expected to offer lucrative opportunities for the key players in the variable data printing market.
In terms of geography, North American generated the highest revenue for the variable data printing, dominating the global market. The highest market share of North Americans attributed to the growth of the e-commerce industry and personalized marketing programs. Moreover, the growing research and development activities for the improvement of variable data printing technology in the region is expected to boost the growth of the variable data printing market in North America.
The report on global variable data printing market covers segments such as technology, label type, and application. On the basis of technology, the sub-markets include electrophotography, direct thermal printing, thermal transfer overprinting, and inkjet. On the basis of label type, the sub-markets include release liner labels, and linerless labels. On the basis of application, the sub-markets include food & beverage, consumer goods, pharmaceutical, home & personal, retail, and other applications.
The report provides profiles of the companies in the market such as Hewlett-Packard Company, 3M Company, Canon Inc., Xerox Corporation, Quad/Graphics Inc., Cenveo Corporation, R.R. Donnelley & Sons Company, Mondi Plc, Avery Dennison Corporation, WS Packaging Group, Inc., and Other Companies.
The report provides deep insights into the demand forecasts, market trends, and micro and macro indicators. In addition, this report provides insights into the factors that are driving and restraining the growth in this market. Moreover, The IGR-Growth Matrix analysis given in the report brings an insight into the investment areas that existing or new market players can consider. The report provides insights into the market using analytical tools such as Porter's five forces analysis and DRO analysis of variable data printing market. Moreover, the study highlights current market trends and provides forecast from 2019-2025. We also have highlighted future trends in the market that will affect the demand during the forecast period. Moreover, the competitive analysis given in each regional market brings an insight into the market share of the leading players.
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