A recent report published by
Infinium Global Research on tonic water market provides an in-depth analysis of
segments and sub-segments in the global as well as regional tonic water market.
The study also highlights the impact of drivers, restraints, and macro
indicators on the global and regional tonic water market over the short term as
well as long term. The report is a comprehensive presentation of trends,
forecast and dollar values of the global tonic water market. According to the
report, the global tonic water market is projected to grow at a CAGR of 4.2%
over the forecast period of 2019-2025.
Tonic water is a carbonated soft
drink consist of quinine. It is primarily used for malaria treatment as prevention
cure. It is also useful for leg cramps and restless legs syndrome. Currently,
the tonic water contains less quinine with more flavors. In the U.S, the FDA has
limited the content of the quinine in the tonic water. It should contain to 83
ppm, for the daily therapeutic dose of quinine should be in the range of
500–1000 mg as well as 10 mg/kg every eight hours for effective malaria
prevention. On the other hand, traditional tonic water contains sugar while the
diet tonic water contains artificial sweeteners with very fewer calories.
The major players of this market
are involved in the continuously inventing their products in terms of
ingredients, formulation, calorie content, and packaging. Therefore, the
continuous product innovation by the company boosts the tonic water market. The
use of naturally sourced ingredients and natural sweeteners instead of sugar is
the major strength of this market. On the other hand, high investment by the
government and manufacturers on research and development. They want to attract
the customers by adding new flavors in tonic water. Thereby these factors impel
the growth of the same market. People are becoming more conscious about their
health. Hence, the changing lifestyle of the people propels the growth of the
market. In addition, the rising disposable income of people on account of
industrialization and economic growth has also lead to enhance the growth of
the tonic water market. Moreover, growing intake of alcohol globally and use of
tonic water for the medical purpose drives the growth of the tonic water
market. Although, tonic water is positioned as a mixer for alcoholic drinks
only while it can be consumed as a soft drink. However, less awareness among
the consumer about the tonic water which in turn hinder the growth of this
market. Besides, regular consumption of the tonic water has led to severe side
effects such as stomach cramps, diarrhea, vomiting, nausea, and nervousness. On
the other hand, the patient suffering from low blood sugar and kidney disease
should avoid tonic water. These factors yet remain the major restraints to the
tonic water market. Furthermore, the growing demand for diet tonic water offers
favorable opportunities in this market.
Based on the region, the global tonic market is segmented as North America, Asia Pacific, Europe, and RoW.
Among all, North America holds the highest market share and expected to
continue its growth in the forecast period. Major companies of these regions
are introducing new flavors to attract customers to boost the growth of this
market in this region. On the other hand, growing demand mixing of tonic water
in alcoholic beverages is another factor propelling the growth of this market.
Asia Pacific is expected to grow at the highest CAGR in the forecast period due
to the rising consumption of alcoholic drinks such as gin and vodka in this
The report on the global tonic water
market covers segments such as application and product type. On the basis of
application, the sub-markets include medical purposes, alcoholic drinks, and
soft drinks. On the basis of product type, the sub-markets include low-calorie
tonic water, regular tonic water, and flavored and non-flavored tonic water.
The report provides profiles of
the companies in the market such as Fever-Tree, Luscombe, Q Tonic LLC, Dr
Pepper Snapple Group, SodaStream International Ltd., Whole Foods, White Rock,
and East Imperial.
The report provides deep insights
into the demand forecasts, market trends, and micro and macro indicators. In
addition, this report provides insights into the factors that are driving and
restraining the growth in this market. Moreover, The IGR-Growth Matrix analysis
given in the report brings an insight into the investment areas that existing
or new market players can consider. The report provides insights into the
market using analytical tools such as Porter's five forces analysis and DRO
analysis of the tonic water market. Moreover, the study highlights current market
trends and provides forecast from 2019-2025. We also have highlighted future
trends in the market that will affect the demand during the forecast period.
Moreover, the competitive analysis given in each regional market brings an
insight into the market share of the leading players.