A recent report published by Infinium Global Research on men’s personal care market provides in-depth analysis of segments and sub-segments in the global as well as regional men’s personal care market. The study also highlights the impact of drivers, restraints, and macro indicators on the global and regional men’s personal care market over the short term as well as long term. The report is a comprehensive presentation of trends, forecast and dollar values of global men’s personal care market. According to the report, the global men’s personal care market is projected to reach around 43.76 Billion by 2027 from USD 29.68 Billion in 2020, growing with a CAGR of 5.9% over the forecast period of 2021-2027.
Men grooming products have gained traction over the past few years as men are becoming more conscious about their appearance. Men use several personal care products to hide a certain perceived blemish on their faces such as acne marks, skin disorders, and freckles. Men’s personal care range offers a wide variety of products such as skin care products, hair care products, body care products, perfumes, and others. The market players in the personal care industry are realizing the trend of men’s grooming and offering products specifically designed for men. Moreover, the market players are implementing innovative marketing strategies to increase consumer awareness, and attract more consumers. The men’s personal care market is growing at a rapid pace, and it is expected to keep this trend over the next few years.
The rapid spread of the COVID-19 compelled all the salons to be closed due to the fear of spreading the virus. The supply chain of finished products and raw materials was heavily impacted due to countries have closed down their international borders. The pandemic augmented the consumer interest in natural ingredient-based personal care products. Consumers try to avoid to go salons and spas, salons and spas are major factors affecting personal care products.
The growing young population along with the increasing trend of self-grooming, body image, and hygiene are the major driving factors for the men’s personal care market. Due to social media and digital media, consumers are becoming more aware of such trends. Furthermore, easier and wider availability of products on retailer shops, online stores, supermarkets, and others are further leading to the growth of men’s personal care products over the forecast period. In addition, the rise in awareness regarding appearance and self-care among the male population is expected to drive the men’s personal care products market. The most important aspect of maintaining good health is good personal hygiene. Personal hygiene is keeping the body clean and helps prevent the spread of germs. Several personal care products are developed keeping the male body in the mind to improve hygiene as well as health. However, wider and easy availability of unisex, and female personal care products is majorly hampering the growth of the market. Nevertheless, the growing investment in R&D activities to develop innovative products is anticipated to boost the market growth over the forecast period.
In terms of region, Asia Pacific held the largest share in the global men’s personal care market. The presence of a large consumer population in the Asia Pacific is majorly driving the growth of the men’s personal care market in the Asia Pacific. Moreover, new trends in China, where a growing number of young men are interested in makeup are further supporting the growth of the men’s personal care market in the region. The growth of corporate lifestyle in developing countries such as China and India is augmenting the adoption of men’s personal care products. Other factors such as lower price, quality of product, and a number of mid-range brands are leading the growth of the market in the forecast period.
The report on global men’s personal care market covers segments such as product type, and distribution channel. On the basis of product type, the sub-markets include skincare, haircare, personal grooming, and others. On the basis of distribution channel, the sub-markets include hypermarket/supermarket, pharmacy, e-commerce, and others.
The report provides profiles of the companies in the market such as The Procter & Gamble Company, Unilever PLC, Reckitt Benckiser Group PLC, Estee Lauder Companies, Inc, Johnson & Johnson Services, Inc., L'Oréal S.A., Beiersdorf AG, Kao Corporation, Coty Inc., and Edgewell Personal Care Company.
The report provides deep insights into the demand forecasts, market trends, and micro and macro indicators. In addition, this report provides insights into the factors that are driving and restraining the growth in this market. Moreover, The IGR-Growth Matrix analysis given in the report brings an insight into the investment areas that existing or new market players can consider. The report provides insights into the market using analytical tools such as Porter's five forces analysis and DRO analysis of men’s personal care market. Moreover, the study highlights current market trends and provides forecast from 2021-2027. We also have highlighted future trends in the market that will affect the demand during the forecast period. Moreover, the competitive analysis given in each regional market brings an insight into the market share of the leading players.