A recent report published by Infinium Global Research on makeup
market provides an in-depth analysis of segments and sub-segments in the global
as well as regional makeup market. The study also highlights the impact of
drivers, restraints, and macro indicators on the global and regional makeup
market over the short term as well as long term. The report is a comprehensive
presentation of trends, forecast and dollar values of the global makeup market.
According to the report, the global makeup market is projected to grow at a
CAGR of 2.5% over the forecast period of 2019-2025.
Makeup is an important tool in
the lives of a greater number of women. From eyeliners to lipsticks, to
blushers, an enormous number of makeup products are used by women to enhance appearance,
hide imperfections, and feel more confident. Currently, there are hundreds of
makeup brands available in the market with each product having a specific use.
Nowadays, these products are also made available in a wide variety of color
palettes and natural ranges to suit specific skin types and skin colors.
Additionally, these products are being produced in the organic and
hypoallergenic forms to meet the rising demand of the users. These instant
beauty compositions are gaining considerable significance due to the rapid
growth of always camera ready, millennial shoppers including men.
The changing demographics,
innovation in products & technologies, and shifting consumer behavioral
perceptions are influencing the makeup sector to a large extent. The growth of
the affluent female baby boomer generation, an increasing number of women in the
working class and the growing urban population are fuelling the growth of the
makeup market over the globe. In addition, growing disposable income is rising
affordability among the consumers and is promoting the purchase of makeup
products. Additionally, young men are also seeking for make-up due to the
increasing image consciousness among them and the rapidly growing social media
and the entertainment industry has facilitated the demand for men’s makeup
products. In addition, major trends of veganism and cruelty free cosmetics
due to increased awareness about animal rights awareness is encouraging the
makeup brands to produce new and innovative products. This, has also resulted
in the expansion of several startups with ultra-modern product offerings in
this highly saturated multi-billion dollar industry. These startups are tapping
into niche markets such as clean, vegan and cruelty-free makeup products due to
escalating demand for these products. Milk Makeup, Memebox, Seed Beauty,
MatchCo, and Function of Beauty are some of the new beauty brands in the makeup
industry that is capturing the huge attention of millennial consumers.
Moreover, the major brands are also diversifying their product offerings to
meet the continuously changing requirements of the consumers. For instance,
Urban Decay has launched Vice Lip Chemistry, a completely customized lip shade.
Similarly, e.l.f. Cosmetics has recently launched a personal foundation shade
named, Mix to Match Foundation Adjuster and Sephora has launched a Beauty
Amplifier Universal Lip Pencil that works for every skin tone.
New makeup products are created
on a regular basis in order to meet the consumers’ needs and expectations. Moreover,
technology is greatly influencing the makeup industries and manufacturers are
starting to use technologies such as Augmented Reality and IoT. Major brands
like Urban Decay and L’Oreal Paris have already implemented augmented reality
into their beauty brands. Urban Decay has developed an interactive application
that allows customers to test out products before they actually purchase them.
Similarly, L’Oreal Paris has also created an app where users can try on
different kinds of makeup by overlaying lipstick, eyeliner, mascara, and many
more onto the user’s own face virtually and helps the user find the perfect
shade match as per the customers’ choices and skin tone. This offers heaps of
value to customers as it takes the guesswork out of finding the perfect makeup
colors and also helps to reduce the need to return used makeup. The
implementation of technology in makeup also provides a more personalized and
unique experience to the customers. The makeup industry is also planning to integrate
IoT into makeup products; L’Oreal is planning to incorporate IoT into their
makeup products and is focusing on the development of connected cosmetic
products. This technology is expected to help advice customers on trying new
shades of makeup products and have the ability to help customers with future
As per the geographic trends, Asia Pacific holds the largest share in the makeup market. In the Asia Pacific
region, the number of middle-aged women in the Asia-Pacific region is rising at
an unprecedented rate and they represent one of the most affluent parts of the
makeup industry. In addition, Asian countries such as China and India have a
large number of beauty conscious millennial and Gen-Z population drives the
growth of the Asia Pacific makeup market. There is also a significant demand
for products such as lipsticks, eye makeup and nail paints from countries such
as China, Japan, Korea, and India due to a large number of working women in
these countries. The growth of women in the workforce also contributes to the
growth of the Asia Pacific makeup market. North America holds the second
largest share in the makeup market due to increased disposable income and high
spending on grooming among the people in the U.S. and Canada. Moreover, the
increased consumption of luxury makeup products, male makeup products, natural,
vegan and cruelty-free makeup products are major trends influencing the growth
of the North America makeup market.
The report on the global makeup market covers segments such as
types of makeup, end users, and distribution channel. On the basis of types of
makeup, the sub-markets include hair makeup, face makeup, lip makeup, eye
makeup, and nail makeup. The face makeup market segment covers foundation,
blush, concealer, and others. The lip makeup market is further bifurcated
intoLipstick, lip gloss, and others; while eye makeup market covers analysis of
the product types such as mascaras, eye liners and others. On the basis of end
users, the sub-markets include women, and men. On the basis of distribution
channel, the sub-markets include supermarket/hypermarkets, exclusive brand
stores, departmental stores, online/e-commerce channels, and others.
The report provides profiles of the companies in the market
such as Beiersdorf AG, Coty Inc., LVMH Moët Hennessy – Louis Vuitton SE, Kao
Corporation, AmorePacific Corporation, Shiseido Company, Estée Lauder Companies
Inc., Procter & Gamble, L'Oréal S.A., Unilever, and Other Companies.
The report provides deep insights into the demand forecasts,
market trends, and micro and macro indicators. In addition, this report
provides insights into the factors that are driving and restraining the growth
in this market. Moreover, The IGR-Growth Matrix analysis given in the report
brings an insight into the investment areas that existing or new market players
can consider. The report provides insights into the market using analytical
tools such as Porter's five forces analysis and DRO analysis of the makeup market.
Moreover, the study highlights current market trends and provides forecast from
2019-2025. We also have highlighted future trends in the market that will
affect the demand during the forecast period. Moreover, the competitive
analysis given in each regional market brings an insight into the market share
of the leading players.