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Published Date: July, 2019

Liquid Detergent Market (Nature - Organic, and Conventional; Application - Laundry, and Dishwashing; Distribution Channel - Online Channels, Supermarkets and Hypermarkets, and Departmental and Convenience Stores; End-user - Residential, and Commercial): Global Industry Analysis, Trends, Size, Share and Forecasts to 2025


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A recent report published by Infinium Global Research on the liquid detergent market provides an in-depth analysis of segments and sub-segments in the global as well as a regional liquid detergent market. The study also highlights the impact of drivers, restraints, and macro indicators on the global and regional liquid detergent market over the short term as well as long term. The report is a comprehensive presentation of trends, forecast and dollar values of global liquid detergent market. According to the report, the global liquid detergent market is projected to grow at a CAGR of 5.5% over the forecast period of 2019-2025.

Market Insight

The major players in the liquid detergent market are focusing on mergers and acquisitions to expand its market share in the global liquid detergent market. For instance, in 2017, S. C. Johnson & Son, Inc. acquired Method and Ecover which are highly regarded consumer brands from People Against Dirty.

The rising concern for hygiene and cleanliness drives the growth of the liquid detergent market. The continuous improvement in products and innovation contribute to the growth of the liquid detergent market. The rising urbanization and increasing number of washing machines boost the growth of the liquid detergent market. In addition, growing demand for natural liquid detergents contributes to the growth of the liquid detergent market. Companies are offering discounts and different offers that propel the growth of the liquid detergent market. The growing distribution network for liquid detergent sale promotes the growth of the liquid detergent market. The technological advancement fuel the growth of the liquid detergent market. On the flip side, customer loyalty retention is a major challenge in the liquid detergent market. The availability of various brands with intense competition hampers the growth of the liquid detergent market. Also, the number of alternatives are available for a liquid detergent that hinders the growth of the liquid detergent market. Moreover, research and development promote innovations that create novel opportunities for the growth of the liquid detergent market. 

On the basis of geography, the global liquid detergent market is classified into North America, Europe, Asia-Pacific, and the Rest of the World. North America is anticipated to be dominant in the global liquid detergent market. The rising consumption of liquid detergents in North America contributes to the growth of the North America liquid detergent market. Europe is anticipated to grow in the global liquid detergent market with a healthy CAGR over the forecast period. The rising demand for automatic dishwashers fuels the growth of the liquid detergent market. Asia-Pacific region is projected to grow in the global liquid detergent market owing to rapid urbanization and rising household income.

Segment Covered

The report on global liquid detergent market covers segments such as nature, application, distribution channel, and end-user. On the basis of nature, the sub-markets include organic, and conventional. On the basis of application, the sub-markets include laundry, and dishwashing. On the basis of distribution channel, the sub-markets include online channels, supermarkets and hypermarkets, and departmental and convenience stores. On the basis of end-user, the sub-markets include residential, and commercial. 

Companies Profiled:

The report provides profiles of the companies in the market such as The Procter & Gamble Company, Church & Dwight Co., Inc., Henkel AG & Co. KGaA company, S. C. Johnson & Son, Inc., Amway Corporation, Colgate-Palmolive, Reckitt Benckiser Group plc, The Clorox Company, Godrej Consumer Products Limited, and Other companies. 

Report Highlights:

The report provides deep insights into the demand forecasts, market trends, and micro and macro indicators. In addition, this report provides insights into the factors that are driving and restraining the growth in this market. Moreover, The IGR-Growth Matrix analysis given in the report brings an insight into the investment areas that existing or new market players can consider. The report provides insights into the market using analytical tools such as Porter's five forces analysis and DRO analysis of the liquid detergent market. Moreover, the study highlights current market trends and provides forecast from 2019-2025. We also have highlighted future trends in the market that will affect the demand during the forecast period. Moreover, the competitive analysis given in each regional market brings an insight into the market share of the leading players.

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