Household Cleaners Market (Product Type - Surface Cleaners, Specialty Cleaners, and Bleaches; Application - Bathroom Cleaners, Kitchen Cleaners, Floor Cleaners, and Fabric Care; Distribution Channel - Hypermarkets, Online Stores, Supermarkets, and Convenience Stores): Global Industry Analysis, Trends, Size, Share and Forecasts to 2025

  • Published : April, 2019

  • Rep Id : CGP00124

  • Category : Consumer Goods and Packaging

  • Status : Published

A recent report published by Infinium Global Research on household cleaners market provides in-depth analysis of segments and sub-segments in the global as well as regional household cleaners market. The study also highlights the impact of drivers, restraints, and macro indicators on the global and regional household cleaners market over the short term as well as long term. The report is a comprehensive presentation of trends, forecast and dollar values of global household cleaners market. According to the report, the global household cleaners market is projected to grow at a CAGR of 4.70% over the forecast period of 2019-2025.


Market Insight

Household cleaners are chemical products used for pest control, maintain hygiene and cleaning. Inappropriate cleaning of the household can result in a number of diseases such as diarrhea and Buruli ulcer. These household cleaners are comprising of several cleaning agents such as degreaser, acids, surfactants, and alkalis which helps in preventing infection such as cyanobacteria, streptococcaceae, acidobacteria and staphylococcaceae caused by harmful microbes.


Increasing awareness regarding the importance of clean-living space is driving the growth for household cleaners’ market. To prevent germs these household cleaners are important commodities in urban homes. Further, change in living standard, rapid urbanization and increasing purchasing power of the individual in developing economies are also boosting the demand for household cleaner market. Introduction of a new product such as fabric refreshers and surface deodorizers are being used for commercial applications such as hospitality sectors. Addition to this, accessibility of numerous household cleaning products to wash and clean dishes, laundry, glass, bathrooms, furniture, mirrors, and floor are supporting the growth of the market. Rising innovation in ingredients, packaging, and fragrances are also some of the reasons boosting the growth of household cleaner market. On the other side, toxic chemicals and artificial fragrances added to these cleansers may cause irritation in eyes, headache, cause a sore throat and others are anticipated to be restraining the market growth for household cleaners market. Besides, innovation in fragrances and packaging is likely to generate growth opportunity in the upcoming years.


In terms of geographies, North America dominated the market growth for household cleaner market. In North America region factors such as awareness regarding the importance of cleansers and high standard of living are driving the growth for the market. Asia Pacific region is projected to be the second largest market for household cleaner market. Due to increasing concerns regarding the side effects of infectious diseases on health, growing preference for the healthy lifestyle, and rising urbanization in developing economies such as India and China are some of the factors further, supporting the growth of the household cleaner market.

Global Household Cleaners Market


Segment Covered

The report on global household cleaners market covers segments such as product type, application, and distribution channel. On the basis of product type, the sub-markets include surface cleaners, specialty cleaners, and bleaches. On the basis of application, the sub-markets include bathroom cleaners, kitchen cleaners, floor cleaners, and fabric care. On the basis of the distribution channel, the sub-markets include hypermarkets, online stores, supermarkets, and convenience stores.


Companies Profiled:

The report provides profiles of the companies in the market such as Seventh Generation, Inc, Godrej Consumer Products, Procter & Gamble, S. C. Johnson & Son, Inc., Unilever, Henkel AG & Company KGaA, Colgate-Palmolive, Kao Corporation, Bombril S.A, and McBride plc.


Report Highlights:

The report provides deep insights into the demand forecasts, market trends, and micro and macro indicators. In addition, this report provides insights into the factors that are driving and restraining the growth in this market. Moreover, The IGR-Growth Matrix analysis given in the report brings an insight into the investment areas that existing or new market players can consider. The report provides insights into the market using analytical tools such as Porter's five forces analysis and DRO analysis of household cleaners market. Moreover, the study highlights current market trends and provides forecast from 2019-2025. We also have highlighted future trends in the market that will affect the demand during the forecast period. Moreover, the competitive analysis given in each regional market brings an insight into the market share of the leading players.

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