A recent report published by Infinium Global Research on the foundation
cream market provides an in-depth analysis of segments and sub-segments in the
global as well as regional foundation cream market. The study also highlights
the impact of drivers, restraints, and macro indicators on the global and
regional foundation cream market over the short term as well as long term. The
report is a comprehensive presentation of trends, forecast and dollar values of the global foundation cream market. According to the report, the global foundation
cream market is projected to grow at a CAGR of 5.6% over the forecast period of
The growing beauty consciousness among the young and middle-class
consumers are helping to grow this market. Further, the growing influence of the
print and electronic media, who mostly focus on the charming figure as their
brand ambassador, which has young and glowing skin, is motivating the young men
and women to apply foundation cream for their good look. Foundation cream is
liquid or powder-based cream used to cover flaws, to provide uniform color to
the complexion of the consumers. Sometimes it is used to alter the natural skin
tone and frequently used as a base layer for complex cosmetics products.
Besides, it is used as astringent, moisturizer and sunscreen in different
The growing disposable income among the young and middle-class
consumers and the growing influence of the cosmetics companies through
advertisement are helping to grow the demand of the foundation cream for the
commercial and domestic application. Further, the emerging economic
opportunities in the developing countries for the female population are expected to
provide an emerging opportunity for this market. However, the lack of awareness
about the skin benefits of different types of foundation cream among the
end-users is restricting the growth of this market for the short term.
Moreover, the increasing penetration of telemarketing and online marketing is
expected to boost the demand for the different type of foundation cream in the
developing countries among aspiring consumers.
Geographically, the foundation cream market is segmented into four
regions, namely North America, Europe, the Asia-Pacific, and the RoW. North
America is the largest player in the foundation cream market, owing to the
presence of a large number of beauty cream companies, who are engaged in
the cream business. Further, the presence of a large number of beauty-conscious
consumers in this region is helping to grow this market at a significant rate.
The Asia-Pacific is the highest growing market, owing to the presence of a
large number of the aspiring consumer groups, with continuous increasing paying
capacity. Further, the increasing economic opportunities for women consumers in
the rural area are helping reach this market at a new height.
The report on the global foundation cream market covers segments such
as type and distribution channel. On the basis of type, the sub-markets
include concealer foundation cream, moisturizing foundation cream, and other
types. On the basis of the distribution channel, the sub-markets include retail
stores, specialty stores, and online stores.
The report provides profiles of the companies in the market such
as Sephora USA, Inc., Oriflame Cosmetics AG, Neutrogena, Lotus Herbals,
Amorepacific Corporation, Kao Corporation, Chanel S.A, Shiseido Co., Ltd.,
Revlon, Inc., and Procter & Gamble.
The report provides deep insights into the demand forecasts,
market trends, and micro and macro indicators. In addition, this report
provides insights into the factors that are driving and restraining the growth
in this market. Moreover, The IGR-Growth Matrix analysis given in the report
brings an insight into the investment areas that existing or new market players
can consider. The report provides insights into the market using analytical
tools such as Porter's five forces analysis and DRO analysis of foundation
cream market. Moreover, the study highlights current market trends and provides
forecast from 2019-2025. We also have highlighted future trends in the market
that will affect the demand during the forecast period. Moreover, the competitive
analysis given in each regional market brings an insight into the market share
of the leading players.