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Adult Incontinence Products Market (Product Type - Diaper and Protective Underwear, Pads & Liners, Disposal Bags & Pails, Wipes, Male Guards & Shields, Skin Care Products, Mattress Protectors, and Other Product Types; End User - Male, and Female; Distribution Channel - Institutional Sales, Retail Sales, and Online Channels): Global Industry Analysis, Trends, Size, Share and Forecasts to 2028

  • Published : August, 2022

  • Rep Id : CGP00100

  • Category : Consumer Goods and Packaging

  • Status : Published

A recent report published by Infinium Global Research on the adult incontinence products market provides in-depth analysis of segments and sub-segments in the global as well as regional adult incontinence products market. The study also highlights the impact of drivers, restraints, and macro indicators on the global and regional adult incontinence products market over the short term as well as long term. The report is a comprehensive presentation of trends, forecast and dollar values of the global adult incontinence products market. According to the report, the global adult incontinence products market is projected to grow at a CAGR of 7.9% over the forecast period of 2022-2028.

Market Insight

The Global Adult Incontinence Products Market was valued at around USD 12,369.4 Million in 2022 and is expected to reach nearly USD 19,527.9 Million in 2028, with a CAGR of 7.9% during the forecast period. The adult incontinence products are basically utilized by elderly individuals experiencing conditions such as incontinence, versatility debilitation, extreme bowel looseness, and dementia. A rising healthcare awareness and increasing hygiene standards are driving the market growth. Growing acceptance of adult incontinence in developed countries and developing countries is majorly driving the growth of the adult incontinence market during the forecast period. The rising occurrence of incontinence and the increasing percentage of the old population are the key factors enhancing the demand for adult incontinence products. Physical incapacities, ailments, dementia, Interminable infections, and portability impedance related to mature age need to use older contemplation items, including sterile napkins and diapers. Globally to enhance the expectation for daily prosperity and comfort of the elderly population is subsidizing the growth of the market during the forecast period.


The Growing Prevalence of Incontinence across the Globe is expected to drive the growth of the market. Adult Incontinence is a significant health problem worldwide. It has a considerable social and economic impact on individuals and society. Prevalence figures of incontinence increase with increasing age, and in women aged above 70 years more than 40% of the female population is affected. The growing Geriatric Population with Incontinence Problems has fueled the market growth. The world population is aging rapidly. Particularly, the developed regions have a rise in the aging population. According to the U.S. Census Bureau, among the 7.3 billion people worldwide in 2015, an estimated 8.5 percent, or 617.1 million, are aged 65 and older. They comprise 22% of the world population, including 32% of the US population and 38% of the European population. However, Low awareness among people about incontinence products hampers the market growth of the market. The elderly suffer from various ailments such as urinary incontinence and dementia becoming vulnerable. Moreover, the Launch of new and innovative products for adult incontinence for the geriatric population provides lucrative growth opportunities. The number of major market players such as Procter & Gamble Co, Kimberly-Clark Corporation, First Quality Consumer Products, LLC, Essity, McKesson Corporation, and other companies operating the market. Recently, in July 2021, Essity, the maker of Tena incontinence and skin care products launched Tena Stylish Incontinence Underwear. It is a form-fitting incontinence underwear product designed to look like real underwear. Moreover, in January 2021, First Quality Products, Inc. introduced a new product Incognito® by Prevail®, a line of 3-in-1 feminine pads with multi-fluid technology.


The spread of COVID-19 has turned out to be one of the biggest threats to the global economy and financial markets. To contain the impact of the coronavirus outbreak several countries across the globe are taking several measures, including a nationwide lockdown, restraining the movement of the population, shutting down public places and transport services, and urging the public to stay indoors, maintain social distance, and work from home. As COVID-19 started spreading over countries, a typical scenario was the panic buying seen in supermarkets. Whilst toilet paper was in high demand in many countries, spare a thought for those who also had trouble accessing necessary continence products. Living with incontinence is already challenging without the fear of not being able to access the right products, such as continence pads and pants. During this time, the National Continence Helpline Australia received numerous calls from concerned individuals who were struggling to access their preferred continence products.


The global adult incontinence products market is segmented into the Asia Pacific, North America, Europe, the Middle East & Africa, and South America. Among the geographies, North America is the fastest growing region in the adult incontinence products market. The market in North America is primarily driven by the large population of geriatric population and the growing prevalence of fecal and urinary incontinence in the region. According to the U.S. Census Bureau, over 54 million adults in the United States were of age 65 and older in 2021. This accounted for about 16.5% of the population of the country. The number of elderly adults living in the U.S. is huge and growing. The total number of adults aged 65 and older is anticipated to reach an estimated 85.7 million by 2050, accounting for around 20% of the total U.S. population. The adult incontinence products market in Europe is majorly driven by the rise in the geriatric population in the region. The higher prevalence of diabetes is also one of the driving forces for the adult incontinence products market in Europe, as diabetes, directly and indirectly, contributes to incontinence. The improving economic and social conditions in the region are majorly driving the growth of the Asia-Pacific adult incontinence products market. Asia-Pacific is the fastest growing geographical region in terms of economy. According to the International Monetary Fund Regional Economic Outlook, the year-on-year economic growth rate was estimated at 6.5 percent for 2021.


Segment Covered

The report on the global adult incontinence products market covers segments such as product type, end user, and distribution channel. On the basis of product type, the sub-markets include diaper and protective underwear, pads & liners, disposal bags & pails, wipes, male guards & shields, skin care products, mattress protectors, and other product types. On the basis of end user, the sub-markets include male, and female. On the basis of distribution channel, the sub-markets include institutional sales, retail sales, and online channels.


Companies Profiled:

The report provides profiles of the companies in the market such as DSG International Ltd., First Quality Enterprises, Inc., Procter & Gamble Co, Kimberly-Clark Corporation, Abena Holding A / S, Unicharm Corporation, Hollister Incorporated, McKesson Corporation, Hengan, and Kao Corporation.


Report Highlights:

The report provides deep insights into the demand forecasts, market trends, and micro and macro indicators. In addition, this report provides insights into the factors that are driving and restraining the growth in this market. Moreover, The IGR-Growth Matrix analysis given in the report brings an insight into the investment areas that existing or new market players can consider. The report provides insights into the market using analytical tools such as Porter's five forces analysis and DRO analysis of the adult incontinence products market. Moreover, the study highlights current market trends and provides forecast from 2022-2028. We also have highlighted future trends in the market that will affect the demand during the forecast period. Moreover, the competitive analysis given in each regional market brings an insight into the market share of the leading players.

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