Reliable Data You Can Trust
Reliable Data You Can Trust
A recent report published by Infinium Global Research on the variable data
printing market provides an in-depth analysis of segments and sub-segments in the
global as well as regional variable data printing market. The study also
highlights the impact of drivers, restraints, and macro indicators on the
global and regional variable data printing market over the short term as well
as long term. The report is a comprehensive presentation of trends, forecast
and dollar values of the global variable data printing market. According to the
report, the global variable data printing market is projected to grow at a CAGR
of 16.46% over the forecast period of 2019-2025.
Label printing is a huge market with the majority of the players
providing labels for various end-users. Variable data printing is one of the
types of label printing, where customized and flexible data is printed on the
labels. The variable data printing is gaining popularity due to its facility of
personalized marketing and differentiation. The variable data printing market
is relatively new and the major players including Hewlett-Packard Company, 3M
Company, Canon Inc., Xerox Corporation, Quad/Graphics Inc., Cenveo Corporation
and others are still exploring the market. The new product launch is the major
business strategy employed by the key players in the market for their growth.
The growing printing industry is majorly driving the variable data
printing market. New technological advancements and demand from various
industries are driving the growth of the printing industry, which in turn
supports the growth of the variable data printing market. Moreover, the
increase in demand form pharmaceutical and food & beverage sectors is
expanding the demand for variable data printed labels. The growing demand for
packaged and convenience food coupled with increased sales of pharmaceuticals
has augmented the demand for variable data printing. However, the emergence of
technology to print directly on packages is the major restraining factor for
the growth of the variable data printing market. Nevertheless, the innovative
product and technological advancements for the development of new printing
techniques for printing are expected to offer lucrative opportunities for the
key players in the variable data printing market.
In terms of geography, North American generated the highest
revenue for variable data printing, dominating the global market. The
highest market share of North Americans attributed to the growth of the
e-commerce industry and personalized marketing programs. Moreover, the growing
research and development activities for the improvement of variable data
printing technology in the region is expected to boost the growth of the variable
data printing market in North America.
The report on the global variable data printing market covers segments
such as technology, label type, and application. On the basis of technology,
the sub-markets include electrophotography, direct thermal printing, thermal
transfer overprinting, and inkjet. On the basis of label type, the sub-markets
include release liner labels, and linerless labels. On the basis of
application, the sub-markets include food & beverage, consumer goods,
pharmaceutical, home & personal, retail, and other applications.
The report provides profiles of the companies in the market such
as Hewlett-Packard Company, 3M Company, Canon Inc., Xerox Corporation,
Quad/Graphics Inc., Cenveo Corporation, R.R. Donnelley & Sons Company,
Mondi Plc, Avery Dennison Corporation, WS Packaging Group, Inc., and Other
Companies.
The report provides deep insights into the demand forecasts,
market trends, and micro and macro indicators. In addition, this report
provides insights into the factors that are driving and restraining the growth
in this market. Moreover, The IGR-Growth Matrix analysis given in the report
brings an insight into the investment areas that existing or new market players
can consider. The report provides insights into the market using analytical
tools such as Porter's five forces analysis and DRO analysis of the variable data
printing market. Moreover, the study highlights current market trends and
provides forecast from 2019-2025. We also have highlighted future trends in the
market that will affect the demand during the forecast period. Moreover, the
competitive analysis given in each regional market brings an insight into the
market share of the leading players.
Please Choose One of them.