Reliable Data You Can Trust
Reliable Data You Can Trust
A recent report published by
Infinium Global Research on the potato chips market provides an in-depth analysis of
segments and sub-segments in the global as well as regional potato chips
market. The study also highlights the impact of drivers, restraints, and macro
indicators on the global and regional potato chips market over the short term
as well as long term. The report is a comprehensive presentation of trends,
forecast, and dollar values of the global potato chips market. According to the
report, the global market for potato chips was sized near USD 32.7 billion in
2020 and is expected to reach over USD 42 billion by 2026 growing with a CAGR
of 4.3% over 2020-2026.
Nowadays, potato chips represent
one of the world’s most popular snack foods. From its accidental birth in the
year 1853, the market for potato chips evolved with time and currently
signifies a multibillion-dollar market. Although the product is consumed all
around the globe, their consumption and penetration levels vary broadly across
regions. Furthermore, industry players offer potato chips as plain, salted, and
flavored. The foremost preservative actions in potato chips are heated during
frying and the low moisture content. Moreover, the suitable potato types used
for the production of potato chips are those with high sugar content as they
produce a golden color when fried. The advent of numerous flavor variants and
high demand for convenience food is anticipated to drive the global potato
chips market over the projection timeframe.
Consumers are seeking healthier
snacks, which they can indulge in, due to their busy lifestyles. Hence, smaller
packages that are portable, suitable are in high demand. Potato chips, which
have conventionally been an affordable snack, are popular among all age groups,
particularly the young population. The latter is showing a positive response
for new and innovative flavors of chips and crisps. The growing prevalence of
chronic diseases has progressively shifted the consumer to consume potato chips
manufactured from healthy alternatives. Consequently, the production of
functional foods in the form of potato chips is anticipated to be a major
driver for market growth. However, local manufacturers are increasing their
market portfolio with the penetration in the production of low-cost potato
chips than the industry giants. Thus, the high competition in this market
sphere can hamper the market growth.
Among the geographies, the potato
chips market is segmented into North America, Europe, Asia Pacific, and RoW.
The North American region dominates the global potato chips market owing to the
high disposable income and rapid expansions of modern trade that have significantly
influenced the growth of the potato chips market in the region. Furthermore,
Europe is the second-largest market for potato chips owing to the evolving
lifestyle and changing dietary habits in this region. Moreover, Asia Pacific potato chips market is expected to grow with the fastest CAGR over the
forecast period. The Asia Pacific region is expected to witness the fastest
growth during the projection period owing to the radical changes in the food
consumption patterns due to increasing globalization. South America and Middle
East & Africa are likely to expand at a healthy pace in the coming years
owing to the heavy investments in the food sector.
The report on the global potato chips
market covers segments such as product, and distribution channel. On the basis
of product, the sub-markets include plain, and flavored. On the basis of
distribution channel, the sub-markets include supermarkets/hypermarkets,
specialty food stores, online stores, and convenience stores.
The report provides profiles of
the companies in the market such as Nestle, Diamond, PepsiCo, Kraft Foods,
Kellogs, General Mills, CALBEE, Inc, Herr Foods Inc, Lorenz Bahlsen, and
Snack-World Group.
The report provides deep insights
into the demand forecasts, market trends, and micro and macro indicators. In
addition, this report provides insights into the factors that are driving and
restraining the growth in this market. Moreover, The IGR-Growth Matrix analysis
given in the report brings an insight into the investment areas that existing
or new market players can consider. The report provides insights into the
market using analytical tools such as Porter's five forces analysis and DRO
analysis of the potato chips market. Moreover, the study highlights current market
trends and provides forecast from 2020-2026. We also have highlighted future
trends in the market that will affect the demand during the forecast period.
Moreover, the competitive analysis given in each regional market brings an
insight into the market share of the leading players.
Please Choose One of them.