A recent report published by
Infinium Global Research on neuromarketing solutions market provides in-depth
analysis of segments and sub-segments in global as well as regional
neuromarketing solutions market. The study also highlights the impact of
drivers, restraints and macro indicators on the global and regional
neuromarketing solutions market over the short term as well as long term. The
report is a comprehensive presentation of trends, forecast and dollar values of
global neuromarketing solutions market. According to report the global
neuromarketing solutions market is projected to grow at a CAGR of 9.1% over the
forecast period of 2018-2024.
Neuromarketing is a commercial
marketing communication field that applies neuropsychology to marketing
research, studying consumer’s sensorimotor, cognitive, and effective response
to marketing stimuli. Neuromarketing seeks to understand the rationale behind
how consumers make purchasing decisions and their responses to marketing
stimuli. Neuromarketing helps to develop fresh viewpoints among marketers and
creative thinkers and uncovers emotional and non-conscious responses among
respondents. It helps to convert qualitative information into quantitative
information for better analysis of responses obtained from respondents.
Global Neuromarketing solution
market is showing a positive trend of development around the globe. There are
many factors that are helping to boost this market. Neuromarketing helps
marketers understand the key factors that persuade a customer to make a purchase.
It helps the marketer to gain insights on the consumers buying behavior, which
in turn helps the company to formulate effective and efficient marketing
strategies. Also, major retail giants are adopting eye tracking & facial
coding, functional magnetic resonance imagery (fMRI), biometrics that measures
heart rate, and galvanic skin response (GSR) to understand how a person reacts
to visual and audio stimuli. These aforementioned factors are responsible for
driving the global neuromarketing solutions market.
Among the Geographies, North
America has a significant market share followed by Europe. The North America
region, houses several leading companies operating in the neuromarketing
solutions market, continuous increase in a number of neuromarketing solution
providers firm. Highly advanced technological infrastructure has made this
region early adopters of technology and provide them first mover advantage in
this sector. The Asia Pacific region is showing a huge rise in the global
market for neuromarketing solutions in the near future. Countries like India
and China are the leading region in the Asia Pacific market for neuromarketing
solutions.
The report on global
neuromarketing solutions market covers segments such as technology. On the the basis of technology the global neuromarketing solutions market is categorized
into functional magnetic resonance imaging (FMRI), electroencephalography
(EEG), eye tracking, positron emission tomography (PET) and
magnetoencephalography (MEG).
The
countries covered in the North America region include the U.S., Canada, and
Mexico; while Asia-Pacific includes China, Japan, India, South Korea, Malaysia,
and among others. Moreover, Germany, U.K., France, Spain, and Rest of Europe are
included in the European region. The U.S. drives the growth in the North
America region as it is the largest market in the region. The Asia-Pacific the region offers substantial potential for the market growth owing to rapid
growth in markets such as India and China. The APAC region is projected to
experience growth at a CAGR of x.x% over the period of 2018-2024.
The report
provides profiles of the companies in the global neuromarketing solutions a market such as Tobii Technology, iMotions, SensoMotoric Instruments, LC
Technologies, SR Research, ISCAN, Inc., Compumedics Limited, Cadwell
Industries, Inc. and EB Neuro S.p.A.
The report
provides deep insights on demand forecasts, market trends, and micro and macro
indicators. In addition, this report provides insights into the factors that are
driving and restraining the global neuromarketing solutions market. Moreover,
IGR-Growth Matrix analysis given in the report brings insight into the
investment areas that existing or new market players can consider. The report
provides insights into the market using analytical tools such as Porter's five
forces analysis and DRO analysis of neuromarketing solutions market. Moreover,
the study highlights current market trends and provides forecast from
2018-2024. We also have highlighted future trends in the neuromarketing
solutions market that will impact the demand during the forecast period.
Moreover, the competitive analysis given in each regional market brings an
insight on the market share of the leading players. This report will help
manufacturers, suppliers and distributors of the neuromarketing solutions
market to understand the present and future trends in this market and formulate
their strategies accordingly.
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