A recent report published by
Infinium Global Research on household cleaners market provides in-depth
analysis of segments and sub-segments in the global as well as regional
household cleaners market. The study also highlights the impact of drivers,
restraints, and macro indicators on the global and regional household cleaners
market over the short term as well as long term. The report is a comprehensive
presentation of trends, forecast and dollar values of global household cleaners
market. According to the report, the global household cleaners market is projected
to grow at a CAGR of 4.70% over the forecast period of 2019-2025.
Household cleaners are chemical
products used for pest control, maintain hygiene and cleaning. Inappropriate
cleaning of the household can result in a number of diseases such as diarrhea
and Buruli ulcer. These household cleaners are comprising of several cleaning
agents such as degreaser, acids, surfactants, and alkalis which helps in
preventing infection such as cyanobacteria, streptococcaceae, acidobacteria and
staphylococcaceae caused by harmful microbes.
Increasing awareness regarding the
importance of clean-living space is driving the growth for household cleaners’
market. To prevent germs these household
cleaners are important commodities in urban homes. Further, change in living standard, rapid
urbanization and increasing purchasing power of the individual in developing
economies are also boosting the demand for household cleaner market. Introduction
of a new product such as fabric refreshers and surface deodorizers are being
used for commercial applications such as hospitality sectors. Addition to this,
accessibility of numerous household cleaning products to wash and clean dishes,
laundry, glass, bathrooms, furniture, mirrors, and floor are supporting the
growth of the market. Rising innovation in ingredients, packaging, and
fragrances are also some of the reasons boosting the growth of household
cleaner market. On the other side, toxic chemicals and artificial fragrances
added to these cleansers may cause irritation in eyes, headache, cause a sore
throat and others are anticipated to be restraining the market growth for
household cleaners market. Besides,
innovation in fragrances and packaging is likely to generate growth opportunity
in the upcoming years.
In terms of geographies, North
America dominated the market growth for household cleaner market. In North
America region factors such as awareness regarding the importance of cleansers and high standard of living are driving the growth for the market. Asia Pacific
region is projected to be the second largest market for household cleaner
market. Due to increasing concerns regarding the side effects of infectious
diseases on health, growing preference for the healthy lifestyle, and rising
urbanization in developing economies such as India and China are some of the
factors further, supporting the growth of the household cleaner market.
The report on global household
cleaners market covers segments such as product type, application, and
distribution channel. On the basis of product type, the sub-markets include
surface cleaners, specialty cleaners, and bleaches. On the basis of
application, the sub-markets include bathroom cleaners, kitchen cleaners, floor
cleaners, and fabric care. On the basis of the distribution channel, the
sub-markets include hypermarkets, online stores, supermarkets, and convenience
stores.
The report provides profiles of
the companies in the market such as Seventh Generation, Inc, Godrej Consumer
Products, Procter & Gamble, S. C. Johnson & Son, Inc., Unilever, Henkel
AG & Company KGaA, Colgate-Palmolive, Kao Corporation, Bombril S.A, and
McBride plc.
The report provides deep insights into the demand forecasts, market trends, and micro and macro indicators. In addition, this report provides insights into the factors that are driving and restraining the growth in this market. Moreover, The IGR-Growth Matrix analysis given in the report brings an insight into the investment areas that existing or new market players can consider. The report provides insights into the market using analytical tools such as Porter's five forces analysis and DRO analysis of household cleaners market. Moreover, the study highlights current market trends and provides forecast from 2019-2025. We also have highlighted future trends in the market that will affect the demand during the forecast period. Moreover, the competitive analysis given in each regional market brings an insight into the market share of the leading players.
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