A recent report published by Infinium Global Research on the heat-not-burn tobacco products market provides an in-depth analysis of segments
and sub-segments in the global as well as regional heat-not-burn tobacco
products market. The study also highlights the impact of drivers, restraints,
and macro indicators on the global and regional heat-not-burn tobacco products
market over the short term as well as long term. The report is a comprehensive
presentation of trends, forecast and dollar values of global heat-not-burn
tobacco products market. According to the report, the global heat-not-burn
tobacco products market is projected to grow at a CAGR of 25.6% over the
forecast period of 2019-2025.
The tobacco industry has launched heat-not-burn (HNB) tobacco
products to respond to the harms of cigarette smoking. For instance, Philip
Morris International Launched the World's Leading Heated-Tobacco Product in the
UAE.
The growing awareness regarding smoke-free products drives the
growth of the global heat-not-burn tobacco products market. IQOS is the
world-leading heated-tobacco product. It is estimated that near about 8.0
million adult smokers around the globe have already stopped smoking and
switched to IQOS. Heat-not-burn tobacco extensively reduces the harmful level
of nicotine and other toxicants that causes smoking-related diseases such as
cancer and heart disease. Moreover, the increasing acceptance of heat-not-burn
tobacco products over the tradition nicotine tobacco products have a positive
impact on market growth. The growth of online retailing is one of the major
trends in this market that augments market growth over the forecast period. The high
rate of deaths occurred owing to smoking habits is another major factor
drives the growth of the heat-not-burn tobacco market worldwide. As per the center
of disease control and prevention, it is estimated that tobacco kills more
than 8 million people each year tobacco. However, the availability of less
harmful alternatives is expected to restrain the market growth. Furthermore,
ongoing research and development activity create significant growth
opportunities in the market over the forecast period.
Geographically, the heat-not-burn tobacco products market is
segmented into North America, Europe, Asia-Pacific, and RoW. Asia-Pacific is
expected to hold the highest market share throughout the forecast period. The
factor such as increasing awareness rewarding less harmful tobacco products and
an increasing number of new product launches are responsible for the growth of
the market. The countries such as Japan and South Korea hold maximum share in
this market. Japan and the Republic of Korea have witnessed rapid adoption of
IQOS. As per the survey of Japanese adolescents and adults, 48.0% of
respondents were aware of heat-not-burn tobacco products.
The report on global heat-not-burn tobacco products market covers
segments such as product type. On the basis of product type, the sub-markets
include heat-not-burn tobacco capsules, heat-not-burn tobacco devices, and
heat-not-burn tobacco vaporizers.
The report provides profiles of the companies in the market such
as Philip Morris International, Pax Labs, British American Tobacco plc, Japan
Tobacco Inc., and Vapor Tobacco Manufacturing LLC.
The report provides deep insights into the demand forecasts, market trends, and micro and macro indicators. In addition, this report provides insights into the factors that are driving and restraining the growth in this market. Moreover, The IGR-Growth Matrix analysis given in the report brings an insight into the investment areas that existing or new market players can consider. The report provides insights into the market using analytical tools such as Porter's five forces analysis and DRO analysis of heat-not-burn tobacco products market. Moreover, the study highlights current market trends and provides forecast from 2019-2025. We also have highlighted future trends in the market that will affect the demand during the forecast period. Moreover, the competitive analysis given in each regional market brings an insight into the market share of the leading players.
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