A recent report published by
Infinium Global Research on functional beverage market provides in-depth
analysis of segments and sub-segments in the global as well as regional
functional beverage market. The study also highlights the impact of drivers,
restraints, and macro indicators on the global and regional functional beverage
market over the short term as well as long term. The report is a comprehensive
presentation of trends, forecast and dollar values of the global functional
beverage market. According to the report, the global functional beverage market
is projected to grow at a CAGR of 6.35% over the forecast period of 2019-2025.
Functional beverages are
non-alcoholic drinks with specific health benefits which keeps the body
hydrated and provide overall nutrients. These beverages are ready to drink
beverages and contain some of the common ingredients such as vitamins, herbs,
amino acids, minerals, and additional raw fruits or vegetables. Further, these
functional beverages provide several health-related benefits such as establish
an immune system, manages cholesterol level, improves the health of the bone,
heart, and other benefits connected with eye and vision. Several common
functional beverages include sports & performance drinks, yogurt &
dairy drinks, enhanced fruit drinks & juices, and ready to drink teas.
Increasing consumers demand energy
drinks in the sports sector and rising demand for convenience beverages are
enhancing factors for the growth of the functional beverage market. As per the
May 2017 report by market research group Mintel, the U.S. energy shot and
energy drink sales grew by 5.8 %t in 2016. Further, growing health care
awareness, busy lifestyles, and innovative flavors in beverages are boosting
the demand for health-related functional beverage and drinks market. Addition
to this, functional drinks are alternatives to traditional supplements. Many
key players are focusing on an escalating product portfolio that addresses the
use of natural ingredient and advancement in technologies in a functional
beverage. The demand for clean labeling from consumers is rising and this also
supports the growth of the market. Besides, the consumers who are looking
forward to losing weight prefer ready to drink tea and fruit/ vegetable juices
which contain natural food/beverage and low-calorie natural sweeteners. This
factor fuels the growth of the market. Moreover, increasing health awareness
regarding the consumption of functional beverage are leading the growth
opportunity of this market over the forecast period. On the contrary, the high
cost of functional beverage as compared with traditional drinks can limit the
growth of the functional beverage market.
As per the geographies, North
America holds the largest market share in the functional beverage market followed
by Asia-Pacific region. In the North America region, the U.S is the major
contributor that boost the growth for the North America region. Owing to a busy
lifestyle, work culture, growing athletic administration and increasing health
awareness among all age group consumers are driving the growth for functional
beverage market in the North America region. Further, in the Asia-Pacific the region, potential countries such as India, China, and Australia are attracting
the functional beverage market. Besides, changing lifestyle, economic growth,
and a growing number of health-conscious consumers in developing and developed
nations are boosting the growth for the functional beverage market.
The report on global functional
beverage market covers segments such as product type and distribution
channels. On the basis of product type, the sub-markets include dairy based
beverage, energy drinks, enhanced water, functional fruit and vegetable juices,
sports & performance drink, and RTD tea & coffee. On the basis of
distribution channels, the sub-markets include convenience stores, pharmacies,
online retail, and supermarket/hypermarket.
The report provides profiles of
the companies in the market such as RED BULL, Nestlé S.A, The Coca-Cola Company,
PepsiCo, Inc., Ocean Spray, Mondelēz
International, Inc., Fonterra Co-operative
Group Limited, Del Monte Food, Inc, Keurig Dr Pepper, and The Hain Celestial
Group.
The report provides deep insights into the demand forecasts, market trends, and micro and macro indicators. In addition, this report provides insights into the factors that are driving and restraining the growth in this market. Moreover, The IGR-Growth Matrix analysis given in the report brings an insight into the investment areas that existing or new market players can consider. The report provides insights into the market using analytical tools such as Porter's five forces analysis and DRO analysis of functional beverage market. Moreover, the study highlights current market trends and provides forecast from 2019-2025. We also have highlighted future trends in the market that will affect the demand during the forecast period. Moreover, the competitive analysis given in each regional market brings an insight into the market share of the leading players.
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