Reliable Data You Can Trust
Reliable Data You Can Trust
A recent report published by
Infinium Global Research on the athleisure market provides an in-depth analysis
of segments and sub-segments in the global as well as the regional athleisure
market. The study also highlights the impact of drivers, restraints, and macro
indicators on the global and regional athleisure market over the short term as
well as long term. The report is a comprehensive presentation of trends,
forecast and dollar values of global athleisure market. According to the
report, the global athleisure market is projected to grow at a CAGR of 6.9%
over the forecast period of 2019-2025.
Market Insight
Athleisure is a trend in fashion
in which clothes are designed for workouts and other athletic activities.
Athleisure wear is more comfortable than other types of clothing. Therefore,
people enjoy wearing it in their everyday lives. It can be even worn at the
workplace, school, or at other casual or social occasions. Some of the
athleisure outfits are yoga pants, sneakers, shorts, tights, and leggings.
Athleisure wear is useful in avoiding muscle sprains and other ligament &
muscle-related injuries, suitable fitting and proper support provided by these
clothes. Further, improvement of performance at the gym is a desire of every
fitness-follower. So, while burning calories of the body, the blood pumps
oxygen to the muscles, lactic acid builds up as an outcome, that frequently
causes pain, exhaustion, and cramping. Thus, the athleisure wear helps in the
stimulation of blood flow and hence, the production of lactic acid is reduced,
owing to which athleisure wear is preferred during gym workouts.
Growing consumer’s awareness
regarding fitness and growth in consumer’s income are driving the growth of the
athleisure market. Further, increasing participation of the old and youth
population in physical activities boosts the demand for the sports-related
products thus motivating market growth. Athleisure is generally worn to
project a sporty, casual and streetwear style, but the trend and market have
shifted towards fitness inspired fashion which means athleisure wear is
becoming well-integrated with fashion. On the other hand, growth in a number of
fake products is leading to safety & quality issues for consumers and brand
damage for key market players.
Besides, unstable cost of raw
materials and the high cost of designing lead to high cost of the final
product. So, the high cost of athleisure wear is resulting in decreasing sales
among price-sensitive consumers. Again, many organizations such as women’s
sports foundation, feminist majority foundation, box girls, and others are
taking women empowerment initiatives and running campaigns to promote sports
participation. This factor is further anticipated to provide growth
opportunities for the athleisure market. Additionally, growth in the use of
green textile and manufacturing of athleisure wear using sustainable methods is
likely to drive the growth of the market during the upcoming years.
Among the geographies, North
America has led the athleisure market followed by Europe region. The growth in
the trend of athleisure wear as casual and office wear is driving the growth of
North America region. Further, in the Europe region due to the high popularity
of sports events that increase participation and demand for fashion outfits.
This factor boosts the demand for athleisure wear in Europe region. Asia-Pacific
is likely to witness the highest growth rate for the athleisure market owing to
growth in participation of the youth population in sports activities and rise
in concerns towards health & wellness.
The Indian government is giving
huge importance to the fitness-driven lifestyle and are running several
campaigns and programs to boost the growth of the overall sports and fitness
industry along with the athleisure industry. The introduction of an
International Yoga Day and fitness trend by Prime Minister, Shri Narendra Modi
is one of the motivating factors. Such initiatives and campaigns may help to
escalate the growth of the athleisure market.
Segment Covered
The report on global athleisure
market covers segments such as product, and fabric. On the basis of product,
the sub-markets include rash guard, wet suit, & swimwear, bottom wears
(yoga pants, shorts, tights, leggings), footwear (sports shoes, aqua shoes,
aqua socks, sneakers), innerwear, and topwear. On the basis of fabric, the
sub-markets include polyester, neoprene, spandex, nylon, polypropylene, and
cotton.
Companies Profiled:
The report provides profiles of
the companies in the market such as Under Armour, Inc., PUMA SE, NIKE, Inc.,
DICK'S Sporting Goods, Inc., ASICS Corporation, Skechers U.S.A., Inc., PVH
Corp., Gap Inc., Columbia Sportswear Company, and adidas AG.
Report Highlights:
The report provides deep insights
into the demand forecasts, market trends, and micro and macro indicators. In
addition, this report provides insights into the factors that are driving and
restraining the growth in this market. Moreover, The IGR-Growth Matrix analysis
given in the report brings an insight into the investment areas that existing
or new market players can consider. The report provides insights into the
market using analytical tools such as Porter's five forces analysis and DRO
analysis of the athleisure market. Moreover, the study highlights current
market trends and provides forecast from 2019-2025. We also have highlighted
future trends in the market that will affect the demand during the forecast
period. Moreover, the competitive analysis given in each regional market brings
an insight into the market share of the leading players.
Please Choose One of them.